About SURFER
The people behind SURFER know that the magical, energized, ever-shifting zone where sea meets land inspires, enthralls, frightens, and instructs in a million different ways. That's the central mystery
that draws us to the ocean day after day, and that's what SURFER has captured for over 50 years. Now, the most recognizable brand in action sports has become a ubiquitous presence in print, online, and
through high-profile events around the world.
SURFER. The original since 1960.
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2012 Editorial Calendar
| ISSUE | COVER DATE | ON SALE | SPACE CLOSING | ART | THEME / ADVERTISER BENEFIT |
| 53.1 | JAN 12 | 12/6/11 | 9/28/11 | 10/5/11 | PACIFIC SWELL CHASE |
| 53.2 | FEB 12 | 1/3/12 | 11/2/11 | 11/4/11 | 10 PLACES YOU HAVEN’T SURFED BEFORE: Surf Expo distribution / Surfboard Design Forums |
| 53.3 | MARCH 12 | 1/31/12 | 11/29/11 | 12/5/11 | HAWAII ISSUE |
| 53.4 | APRIL 12 | 2/28/12 |
12/27/11 | 1/2/12 | THE SCIENCE OF SURFING: Surf Camp & Resort Guide / Surfboard Design Forums |
| 53.5 | MAY 12 | 3/27/12 | 1/26/12 | 2/1/12 | THE HOT 100: Bonus issue insert with extra distribution / Summer Gear Guide |
| 53.6 | JUNE 12 | 4/24/12 | 2/27/12 | 3/2/12 | THE 2012 SURFBOARD & SURFBOARD ACCESSORIES GUIDE: Print & Online Package |
| 53.7 | JULY 12 | 5/29/12 | 3/30/12 | 4/4/12 | SUMMER ISSUE |
| 53.8 | AUGUST 12 | 6/26/12 | 4/26/12 | 5/2/12 | THE BIG ISSUE: Best selling issue of any surf magazine in the world every year / Surfboard Design Forums |
| 53.9 | SEPTEMBER 12 | 7/31/12 | 5/30/12 | 6/4/12 | BACK TO SCHOOL |
| 53.10 | OCTOBER 12 | 8/28/12 | 6/27/12 | 7/4/12 | FALL IS HERE! Surf Expo Distribution / Surfboard Design Forums / Wetsuit Guide |
| PHOTO ANNUAL | 10/16/12 | 8/8/12 | 8/15/12 | BEST SURF PHOTOGRAPHY OF THE YEAR | |
| 53.11 | NOVEMBER 12 | 9/25/12 | 7/23/12 | 7/30/12 | THE INTERVIEW ISSUE |
| 53.12 | DECEMBER 12 | 10/23/12 | 8/22/12 | 8/27/12 | WINTER PREVIEW: Holiday Gift Guide / Surfboard Design Forums |
| 54.1 | JANUARY 13 | 11/27/12 | 9/24/12 | 9/28/12 | WINTER ISSUE |
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Surfer Events 2012
Surfer Endorsed
SURFING AMERICA USA
CHAMPIONSHIPS
QUIKSILVER NEWPORT
BEACH CHAMPIONSHIPS
PRESENTED BY JACKS
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2012 Rate Card
| GENERAL ADVERTISING RATES EFFECTIVE FEBRUARY 2012 ISSUE |
SURFBOARD, SURF SHOP & ACCESSORY RATES |
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| 4 COLOR | 1X | 3X | 6X | 9X | 12X | 18X | 24X | 4 COLOR | 1X | 3X | 6X | 9X | 12X | 18X |
| Full Page | 15054 | 14229 | 12915 | 11265 | 10543 | 10159 | 9665 | Full Page | 8717 | 8352 | 7609 | 6930 | 6829 | 6546 |
| 2/3 Page | 12235 | 11213 | 10022 | 8670 | 8262 | 7763 | 7390 | 2/3 Page | 6682 | 6100 | 5557 | 5292 | 5027 | 4774 |
| 1/2 Page | 10954 | 10178 | 8921 | 7372 | 6924 | 6487 | 6176 | 1/2 Page | 5938 | 5380 | 4812 | 4578 | 4351 | 4136 |
| 1/3 Page | 9249 | 7846 | 7208 | 5868 | 4824 | 4368 | 4153 | 1/3 Page | 4077 | 3889 | 3515 | 3350 | 3174 | 2876 |
| 1/4 Page | 7862 | 6669 | 6126 | 5078 | 4101 | 3712 | 3531 | 1/4 Page | 3466 | 3305 | 2987 | 2848 | 2698 | 2444 |
| COVERS | ||||||||||||||
| Covers 4 | 21986 | 18392 | 17037 | 15772 | 14597 | 13519 | 12520 | |||||||
| Covers 3 | 20137 | 16108 | 15102 | 14097 | 13092 | 12080 | 11075 | |||||||
| Covers 2 | 16777 | 13151 | 11808 | 11254 | 10574 | 10159 | 9677 | |||||||
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Demographic & Circulation Overview
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Online Media
| SURFER Since the beginning, SURFER has provided all the awe-inspiring stories and photos spanning the topics, people, and locations real surfers care about. From exclusive trips to undiscovered locales, to inside access to the sport's most intriguing characters, to perceptive commentary on the culture, SURFER is your connection to all that you love about surfing. |
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SURFERMAG.COMSurfermag.com is the award-winning digital extension of the SURFER media package with an expanding viewership of over 320,000 unique visitors and 4 million page views per month. Everything you'd expect from the magazine is here, but the nature of the site allows us to go further. Features include exclusive video clips run on a state-of-the-art HD player, breaking news from every ocean on the globe, user message boards that draw 100,000 unique browsers a month, hi-definition photo galleries, blogs dedicated to the best writers and photographers in surf, and archival magazine content at your fingertips any time. |
SURFER'S SOCIAL MEDIA Boasting the biggest social media audience in action sports, SURFER reaches over 200,000 people every day through Facebook (175,000+ fans), twitter (33,000+ followers), and various other social streams. SURFER's brand recognition has allowed our social media reach to multiply 15 fold in the last calendar year alone. With no signs of slowing down, SURFER is influencing the way surf fans are consuming media. FANTASYSURFER.COM FantasySurfer.com is the original Fantasy game for the ASP World Tour. Not only is the site a portal for the highest level of competitive surfing-with expert punditry, highlights, and forums filled with passionate fans-it is also has the biggest prizes of any fantasy surf league. Best of all, it's free. THE SURFER POLL AND VIDEO AWARDS SURFER Poll is surfing's Academy Awards and the Readers Choice Awards rolled into one big night. Held at the Turtle Bay Resort on the North Shore of Oahu, and webcast live to tens of thousands of viewers, the Surfer Poll Awards honors the top 10 men and top five women each year, as voted by our readers. Plus, we present awards for many aspects of surf filmmaking, including Best Performance, Worst Wipeout, Best Documentary, Best Cinematography, and Movie of the Year. SURFERPOLL.COM The home of our annual awards show, where users can vote for their favorite surfers, research past winners, and watch the live webcast of the SURFER Poll awards direct from the Turtle Bay Resort on the North Shore of Oahu. How to get to SURFER: Magazine / Digital Edition / Nook / Website / Flipboard |
AGE: Median: 25 |
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Mechanical Requirements
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GENERAL AD SPECIFICATIONS |
COLORS No RGB or Pantone color spaces. Please check your color pallets in Quark, Illustrator, In- Design, etc., to make sure there are no RGB or Pantone defined color spaces. Exceptions: If you paid for a fifth color in your ad, it must be from a Pantone library and set to Spot. If you have purchased a fifth color, you must provide a fifth color separation proof. AD CREATIVE SURFER Magazine will not run ads containing frontal nudity, guns, illegal drugs, alcohol or words or images deemed to be racist or sexist in any way. Mail-order ads cannot list any specific pricing whatsoever without the manufacturer's consent. Ads depicting other action sports companies in a negative manner are unacceptable. A minimum charge of $100 will be assessed on all ads that have not been received by SURFER by stated deadline. |
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Contact
| EDITORIAL STAFF Editor-in-Chief Brendon Thomas brendon@surfermag.com Managing Editor Alex Wilson alex@surfermag.com Editor-at-Large Joel Patterson joel@surfermag.com Associate Editor Janna Irons janna@surfermag.com Assistant Editor Todd Prodanovich todd@surfermag.com Photo Editor Grant Ellis grant@surfermag.com Assistant Photo Editor Bryce Lowe-White bryce@surfermag.com Art Director Mike Noe mike@surfermag.com Assistant Art Director Cody Iddings cody@surfermag.com Social Media Aaron Carrera Field Editors Steve Barilotti Hawaii Editor Jeff Mull Fantasy Surfer Manager Ray Bergman World Tour Pundit Shea Lopez FOUNDER ACTION SPORTS GROUP MANAGEMENT |
ADVERTISING SALES Sales and Marketing Tristin Akahoshi Tristin.akahoshi@grindmedia.com MARKETING AND EVENTS DIGITAL |
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