PJ Connell Named Director of Marketing for Reef

FOR IMMEDIATE RELEASE

Carlsbad, CA – February 7th, 2011 -Reef is pleased to announce the appointment of PJ Connell, currently Reef Men’s Senior Strategic Marketing Manager, as Director of Marketing for Reef globally. In his new role, PJ will be responsible for Reef’s overall brand strategy including global marketing alignment, new product category growth, implementing a marketing segmentation strategy and management of the Reef marketing team.

PJ joined Reef in 2006 as the Sports Marketing Manager, and gradually transitioned into new roles in the areas of Events, Tradeshows, and In-store Marketing. PJ has played an integral role in men’s marketing including key product launches such as the Reef Supreme Collection and Coastal Cruisers Collection, establishing Reef’s shop-in-shop program, and the launch and execution of the Reef Hawaiian Pro, now in its 4th year of sponsorship.

Jeff Moore, President of Reef, comments, “I am pleased to have PJ as our new Marketing Director. I believe his industry knowledge and management style are a great fit for our organization. I look forward to seeing PJ grow with Reef and execute global initiatives that will ensure our brands leadership position.”

Prior to Reef, PJ acted as the Corporate Communications & Events Manager at Rip Curl where he contributed to media outreach and execution of many high level WQS and WCT events. PJ holds a Bachelor’s Degree in Integrated Marketing & Communications from San Diego State University.

PJ will transition into his new role effective immediately

MEDIA CONTACT: LINDY WILLIAMS
Phone 760.431.2300
Lindy_Williams@vfc.com
www.Reef.com

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ABOUT REEF
Reef is the exotic beach brand with its roots in an authentic surf heritage and a mysterious sensual spirit.

Our purpose is to create innovative, comfortable products through a free-thinking, inspirational and soulful culture.