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Minds In The Water Kicks Off West Coast Tour at Historic La Paloma Theater on September 21, 2011

San Diego, CA – September 14, 2011 — Following its sold-out Hollywood premiere as the opening film of the Artivist Film Festival last month, Minds In The Water will engage a limited West Coast tour at selected venues along the Southern California coast in September.

Minds in the Water is a feature-length documentary following the quest of professional surfer Dave Rastovich and his friends to protect dolphins, whales and the oceans they all share. Through Dave’s journey—a five-year adventure spanning the globe from Australia to the Galapagos, Tonga, Chile, California, Alaska and Japan—we see one surfer’s quest to activate his community to help protect the ocean and its inhabitants.

“Having the opportunity to screen Minds In The Water and interact with audiences about the important issues highlighted in the film is exactly what the vision for this project was all about,” says Minds’ director Justin Krumb. “We are absolutely stoked to see it come together after such a long process of making this film.”

The Minds In The Water screenings work in tandem with Surfers For Cetaceans (S4C), a registered 501(c)3 international oceans’ advocacy group co-founded by Rastovich in 2005. Proceeds from ticket and merchandise sales help to fund S4C initiatives such as the Transparentsea sailing campaign scheduled to kick off at the Santa Barbara screening, September 29th.

Rastovich, along with fellow surfers and filmmakers will be touring with the film and will lead an audience Q&A immediately after selected showings.

Scheduled tour dates:
Sep 21st La Paloma, Encinitas
Sep 22nd Pepperdine University
Sep 24th Duke’s, Malibu
Sep 29th Santa Barbara, TBA
Oct 2nd San Diego Film Festival

For film showings, info and trailer: www.mindsinthewater.com
“By beginning our film tour in our backyard beaches we hope to stoke out our friends and fellow surfers while conveying a key concept that we all share these special Pacific waters,” says Minds’ writer and co-producer Steve Barilotti. “Dave’s story show’s that for the gift of surfing and living near the ocean there’s a bargain struck that says that one day the ocean will call on you. In Dave’s case, he listened. Our hope is that his story will inspire many more like it.”

Surfers for Cetaceans is committed to activating ocean-minded people everywhere to support the conservation and protection of whales, dolphins and marine life. It’s through compassion, awareness, education, media and dedicated interventions that we will accomplish this goal. We seek to be a human voice for and defender of cetaceans worldwide.

MITW Hollywood premiere clip: http://video.humanesociety.org/category/629262638001/Channels/767546825001/Hollywood/

About Minds In The Water

Minds in the Water and the MITW Visual Petition are teamed in a global awareness campaign dedicated to the conservation of marine mammals and the world’s oceans. It’s through insightful multimedia content such as cinematic and pictorial elements from which the voices of ocean minded people everywhere are heard. For more information on the visual petition and the Minds in the Water campaign, please visit: http://www.mindsinthewater.com

About 540 Action Sports

540 Action Sports is your conduit to lifestyle markets. A marketing agency that fuses action sports, entertainment, and youth culture via unique concepts, promotions, and events offering an array of marketing services including public relations, creative services, affinity marketing, event marketing, mobile marketing, licensing and trend research. Based in Carlsbad, CA, 540 partners with brands, as well as agencies, to create, develop, and execute turnkey marketing efforts that increase brand loyalty, create visibility, and reinforce image: http://www.fiveforty.com

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