Wave Loch, Inc., the leader in advanced action sports technology, hasannounced it will develop Southern California’s first engineered surfdestination. The La Jolla, CA-based company recently acquired themaster lease of Belmont Park, a seven-acre beachfront property inMission Beach, San Diego. Wave Loch plans to develop the park as itsworld headquarters, centered on “Wave House at Belmont Park.”
Wave House is a global action sports franchise, the first of which opened inDurban, South Africa, in November 2001. Wave House is the world’s firstlandmark complex dedicated exclusively to the practices and culture ofthe boardsports lifestyle. Billed as “The Royal Palace of YouthCulture,” Wave House features the spectacular double-barreled WaveLoch,training FlowRider waves, a skatepark, specialty retail concept storesfrom core apparel/equipment brands, and a full production televisionstudio. Additionally, restaurant/nightclub/dance areas convert into acommunity forum for concerts, readings, cultural events, and physicalarts demonstrations, establishing Wave House as a complete mind/bodytraining center.
As the hub of Wave Loch’s global operations, Wave House at Belmont Parkwill showcase the hottest stadium surfing over the next few years. Inaddition to planned WaveLoch and FlowRider waves, other new wavetechnologies will be unveiled at the site.
Surf/skate/snow industry partners will have year-round opportunities to use the space forcorporate parties and ASR-related events. For Thomas J. Lochtefeld,president of Wave Loch, it represents the fulfillment of a quest begunmore than 20 years ago, when he first submitted a proposal to developthe Belmont Park site, which has roots in the origins of Californiasurfing. In the intervening two decades, Lochtefeld invented andpatented his technology, which will again put the historic Park on thecutting-edge of surfing. He explains: “My epiphany was… to break theprejudice of Nature.”