Article

Video Action Sports Pushes Fast Forward

| posted on July 22, 2010

SAN LUIS OBISPO, CA – Video Action Sports, the largest distributor of action sports videos and DVDs, has changed their name and moved to a new address. The 14-year-old company will now be called VAS Entertainment and has moved into a brand new, custom built 23,000 square foot facility just down the road from their previous location in San Luis Obispo.

“Our rapid growth over the past two years demanded change. Our need for a larger and improved facility was not only necessary to house more product and employees, but to facilitate our growing number of services we offer producers and retailers. At the same time, we saw the chance to graduate to a more appropriate and less limiting name that more accurately reflected our business plans” said Scot Burns, marketing director at VAS Entertainment. Additionally, we wanted to get away from the word “video” since it is becoming somewhat antiquated and we pride ourselves on being a company that embraces cutting edge technology.”

The new 23,000 square foot facility will allow for VAS’ entire inventory to be warehoused and staged under one roof. “Our previous location had three separate warehouses that made it difficult to work efficiently. Everyday we were having to stage product in the most awkward locations just to accommodate the next delivery,” said Burns. The energy efficient office portion features an indoor 30-foot climbing wall, a full-service kitchen facility and 6 DVD authoring bays.

Accompanying the new name comes a new look. The new VAS Entertainment logo is reflective of the classic Hollywood image the major studios portray. “If you’ve ever met our President and founder, you know he is a classic guy that appreciates the ‘old school’. We feel that our new logo communicates these principles along with making a strong, bold statement,” said Burns.

VAS Entertainment is the leading distributor of action sports DVDs and videos in the world. VAS works with over 800 producers, carries over 3,000 different titles that cover 43 different sports and activities. In addition to distribution, VAS offers producers DVD authoring, creative and production services. VAS sells to sports retailers and sporting goods stores across the country and to a network of distributors who make the videos available in Canada, Europe, Japan, Australia, New Zealand, South Africa and South America.