Article

Billabong Tag-a-Trunk Website

| posted on July 22, 2010

An introductory website detailing the “Billabong Tag a Trunk” promotion haslaunched atwww.billabong-usa.com/tagatrunk/trunk.htm. The site showcases theunique concept that Tag-a-Trunk embodies namely personalized artwork by thetrunk owners.

Customers who purchase a pair of white, ready-to-paint Billabong trunks willalso receive a packet of stencils in the form of flowers, logos, lettering,girls, eagles, skulls, and stars, with an instruction sheet containingguidelines to paint the perfect pair of trunks.

“Surfers will be able to express their own personalities through theshorts,” said Billabong Design Director Rob McCarty.

The website demonstration shows the way, using markers, paint pens, spraypaint, supplied stencils, and any graffiti you could think up. A variety ofcustomized trunks are displayed, including 13 examples that the Billabongsurf team riders Taj Burrow, Andy Irons, Shane Dorian, Mark Occhilupo andLuke Egan have tagged.

Viewers are invited to enter the ‘Tag your own trunks’ contest online. Bysimply sending a photo of the finished canvas, one creative artist will winan all expenses paid trip to the Trestles World Championship Tour event, theBoost Mobile Pro, presented by Billabong. Other prizes include a surfboardfrom the quiver of current world number one professional Andy Irons, a newBillabong Solution wetsuit, or a backpack of Billabong product.

As stated in the supplied guidelines, the idea is to “take art into your ownhands and create your custom board shorts. This is not rocket science — allyou need is some paint and a little creativity.”tagtrunk