SURFER POLL RELOCATES TO NORTH SHORE FOR 40TH ANNIVERSARY

SAN CLEMENTE, Calif., July 30, 2010 – After 39 years on the Mainland, SURFER Magazine is pleased to announce the 40^th anniversary of SURFER Poll is being relocated to the Turtle Bay Resort on O’ahu’s North Shore, December 6, 2010, in conjunction with the Vans Triple Crown of Surfing. Helping to bring the event to this culturally significant location are presenting sponsors Verizon Wireless and Samsung.

“We’re really excited to be bringing SURFER Poll to the mecca of surfing during the most exciting month on the surf world’s calendar,” says SURFER Publisher Tony Perez. “We owe a lot of thanks to the incredible North Shore community, Verizon Wireless and Samsung, and to the Vans Triple Crown of Surfing for allowing us the opportunity to further enhance the prestige of SURFER Poll.”

“Moving SURFER Poll to the North Shore is a no-brainer,” says SURFER Editor-in-Chief Joel Patterson. “Hawaii is the heart of the surf community, and the Vans Triple Crown is the grand finale of our year…how could ‘the biggest night in surfing’ not be December 6th at the Turtle Bay Resort? And moving the event is giving us the opportunity to make some exciting changes and to think about the night from a new perspective.”

Each year, the SURFER Poll (the surf equivalent of the People’s Choice Awards meets the Academy Awards wrapped up into one raging party) crowns the Top 10 male and Top 5 female surfers as voted on by SURFER’s readers. Past Poll winners include:

Andy Irons, Stephanie Gilmore, Tom Curren, Lisa Andersen, and, of course, 15-time No. 1 Kelly Slater, to name a few. Online voting for 2010 will kick off in early August.

But the Poll is only half the night. The video awards show honors the best individual performances of the year as well as the best cinematography, heaviest wipeout, and the film of the year. And with the explosion of incredible web-exclusive surf filmmaking in the past few years, award categories have been added to recognize everything from the cutting edge of performance, to the great work of environmental and humanitarian champions, to surfing’s lighter side.

Along with all of the world’s top surfers in attendance each year, SURFER Poll also attracts an onslaught of notable personalities from the worlds of action sports, professional sports, movies, television and music.

Although the event is limited to invited guests only, fans the world-over can catch all of the action as it happens via a live webcast with behind-the-scenes and red-carpet reporting as well as exclusive interviews with the winners.

Special thanks to presenting sponsors, Verizon Wireless and Samsung, and additional supporters of the 2010 SURFER Poll: Suzuki Auto, Red Bull Surfing, Skullcandy, New Era, Peligroso Tequila, and the Vans Triple Crown of Surfing.

About SURFER

In 1960, SURFER Magazine began as the original. After a long history of delivering provocative and insightful editorial features, revealing interviews and award winning state-of-the-art photography, SURFER remains the authoritative voice of the surfing world and thus earned the moniker “the bible of the sport.” The SURFER brand has also grown to include Surfermag.com, Fantasy Surfer, The Hot 100, My SURFER Cover and a myriad of SURFER message boards. All of these assets combine to make the SURFER network the most current and reliable channel of information to the surf community. The magazine is published by Source Interlink’s Action Sports Group (ASG), which reaches more than 2 million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming. www.surfermag.com

About Verizon Wireless

Verizon Wireless operates the nation’s most reliable and largest wireless voice and 3G data network, serving 89 million customers. Headquartered in Basking Ridge, N.J., with 85,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NASDAQ and LSE: VOD).  For more information, visit www.verizonwireless.com.  To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About Samsung Telecommunications

America Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungmobileusa.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Media Contacts:

Joel Patterson

Editor In Chief

SURFER Magazine

P: 949-325-6166

joel@surfermag.com

Dawn Hamilton

KHPR for SURFER Magazine

P: 310-295-1189

dhamilton@khpublicrelations.com

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