IRVINE, CA. Always looking to produce innovative and functional products targeting the surfing and youth market, RUSTY APPAREL hit the target head on last fall with the “AMPHIBIOUS” surf shirt. Designed with the brand’s world-class surf athletes in mind, RUSTY designers took the conventional design of a basic Lycra rashguard used for surfing, and sourced a revolutionary material that features a patented “snap back memory” stretch fabric.
What originally began as a way to combat the intense sun in the tropics,traveling surfers (including top RUSTY athletes) turned to wearing cotton t-shirts to keep cool and avoid getting ‘fried’ during marathon surf sessions.” T-shirts, however, stretch out and fill with water,” according to current world champion surfer, CJ Hobgood, who counts the “AMPHIBIOUS” surf shirt as a part of his ‘surfing equipment.’
Tested under extreme conditions in the waters off Fiji, Indonesia, Mexico and Western Australia, the RUSTY surf shirt appropriately called AMPHIBIOUS,”features a blended fabric that stretches to match the maneuvers of today’s top’pro surfers,’ ‘hot groms,’ and ‘weekend warriors’ alike, while always returning to it’s original shape. The “AMPHIBIOUS” offers important UV Protection from the sun’s harmful rays and is breathable, keeping an individual cooler in anycondition. A stylistic color treatment and RUSTY logo graphics package compliment the technologically-sound surf shirt.
RUSTY APPAREL’S VP of Merchandise and Design, Rick Lohr, and his design team were first to market the ‘AMPHIBIOUS’ style surf shirt and it’s unique fabric blend to the surf industry. “Whether you’re traveling to the South Pacific or your local beach break here in the states, ‘AMPHIBIOUS’ has got you covered and protected. The ‘AMPHIBIOUS’ is another piece of equipment designed for today’s youth that is selling very well for us in surf shops worldwide,” noted Lohr.
The “AMPHIBIOUS” surf shirt joins an already stellar Spring 2003 lineup of RUSTYsurf trunks, walk shorts and bottoms, knits, wovens, tees, and accessories.
RUSTY SURFBOARDS and APPAREL, designed for today’s youth, are distributed at Surf and Skate Shops and selected retailers throughout the world.
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