QUIKSILVER AND TVN ENTERTAINMENT ANNOUNCE
THE BOARDRIDING CHANNEL
Quiksilver and TVN Entertainment collaborate to bring the best in action sports VOD and SVOD content to viewers this summer.
Huntington Beach, CA & Burbank, CA, May 29, 2002 @ Quiksilver, Inc. (NYSE: ZQK), the world’s leader in surf, skate and snow apparel, and TVN Entertainment, the leading digital content programming, distribution and management company, announce the next phase in their groundbreaking initiative to bring the best in action sports programming to television.
In January, Quiksilver initiated the action sports on-demand concept with TVN Entertainment to create a venue for the industry’s best new and library titles and to make this content available to a wide audience.
In order to aggregate the highest quality action sports content, and ultimately unify the industry in this venture, Quiksilver invited the top endemic clothing, film and video companies to partner in this collective endeavor, now aptly named The Boardriding Channel. The first industry partners to join include Volcom, Globe, 900 Films, Opper Sports, Bluefield Entertainment and EX TV/The Extreme Group. Additional producers will join the collective to create a vehicle for distributing the best in action sports programming to cable operators.
“While traditional video distribution remains important, we believe on-demand programming is the next wave in providing our loyal customers what they want, when they want it,” said Bob McKnight, Chairman and CEO of Quiksilver, Inc. “What makes this opportunity unique and rewarding, is that we are helping to increase exposure for these films, while creating new, high margin revenue streams for the producers.”
“The creation of The Boardriding Channel is the first action sports programming package for the on-demand tier that is supported in the market by major retail brands,” said Ian Aaron, President and CEO of TVN Entertainment. “Our partnership with Quiksilver and the ability to work with top companies as Volcom, 900 Films and the other leaders in action sports programming allows us to bring compelling content directly to our Cable partners in an effort to lower programming costs and drive their digital boxes.”
Richard Woolcott, President and CEO of Volcom said, “The VOD program is the next logical step in video distribution for the action sports industry. As a producer, I am always looking for better ways to get our movies to the kids. The potential for VOD to reach a larger audience is huge and very exciting.”
The Boardriding Channel, expected to launch mid-summer, will make available its full subscription packages via TVN’s on-demand programming and distribution platform to all US cable operators including TVN’s existing affiliates Comcast, Adelphia, Mediacom, Insight, and others. Individual feature titles from partners will begin rolling out to cable operators with VOD offerings over the next 30 days. The first titles available to viewers will include the legendary “Kelly Slater Black and White,” “Hal Jepsen’s Super Session,” and “Tony Hawk Trick Tips I and II,” ” Seth: The Hard Way,” and “Frankenplasm,” and “Big Youth Happening Vidzine: Episode I.”
Ultimately, the programming will be packaged for video-on-demand (VOD) and subscription-video-on-demand (SVOD) delivery to all last mile television program providers including cable, satellite, wireless, DSL and their customers for domestic television viewing. VOD and SVOD provide the consumer with the convenience of being able to watch on-demand television programming by using a remote control to order programs with VCR functionality, such as fast forward, rewind, pause and stop.
It is a growing belief that the trend in viewer-controlled programming and viewing promises to be the future of television. Quiksilver and TVN Entertainment believe this will lay the foundation for the action sports category and the industry leaders who produce it to be able to create a valuable franchise in the future.