O’NEILL LAUNCHES DEDICATED COLD WATER CLASSIC SERIES iPHONE APPLICATION

July 20, 2010 – O’Neill have launched an exclusive iPhone Application offering all the Cold Water Classic Series Events from anywhere in the world.

As the O’Neill Cold Water Classic 2010 hits the wilds of South Africa (July 26-30, 2010) keep up to date with all the action with live scores, highlight videos, photos, news updates, swell forecasts, as well as behind the scenes clips put together by the surfers themselves.

No matter how far O’Neill ventures in the search to discover remote and spectacular waves – from the northernmost event in professional surfing in Scotland, to the coldest in Tofino, Canada – it will be available to follow on your iPhone live with the 3G network or Wifi.

In addition, an event countdown means there is no need to keep checking every minute in anticipation of seeing some of the best surfers in the world, including Jordy Smith and Bobby Martinez, surfing some of the best and most challenging waves around the world.

Want to see just how challenging those waves are going to be? The application also provides an in depth forecast for each competition spot with predicted conditions over the upcoming nine hours – as well as 7 day tide, swell, period, wind and pressure charts for those who really want to be in the know.

itms://itunes.apple.com/us/app/oneill-cwc-2010/id360946269?mt=8

O’NEILL COLD WATER CLASSIC iPHONE APPLICATION FEATURES
o Daily highlight videos and photos
o Videos and photos of all O’Neill CWC events
o News
o Live scores
o Swell forecast, brought to you by Magic Seaweed

For more information about the O’Neill Cold Water Classic Series visit the website at www.oneill.com/cwc

Follow the event at:
www.facebook.com/oneill
twitter.com/oneillcwc

THE O’NEILL COLD WATER CLASSIC

FACTS AND FIGURES:

FIVE events exploring the edges of the world over four continents.
FIVE challenging, quality waves all in extreme and not to mention cold conditions.
FIVE ASP events in rugged and unique locations in the depths of nature.

O’NEILL CWC DATES AND RATINGS

March 23 – 28, 2010 TASMANIA, AUSTRALIA 6-star
April 13 – 19, 2010 THURSO, SCOTLAND 6-star
July 26 – 30, 2010 CAPE TOWN, SOUTH AFRICA 4-star
October 9 – 15, 2010 TOFINO, CANADA 6-star
October 19 – 24, 2010 SANTA CRUZ, USA PRIME 6-star
2009 Cold Water Classic Series Winner ($50,000): Blake Thornton

ENDS

FOR MORE INFORMATION CONTACT:

O’Neill Europe
Lara Ellsworth-Jones
e: lara.ellsworth-jones@oneill.com
p: +31 71 56 00 800

O’Neill South Africa
Paul Canning
e: paul.c@oneill.co.za
p: +27 31 313 1400

O’Neill Australia
Rob Bain
e: rob@oneillaustralia.com.au
p: +61 2 943 86 800

O’Neill Wetsuits USA
Kieran Horn
e: khorn@oneillwetsuits.com
p: +1 831 479 5571

O’Neill Clothing USA
Shelley Sheppard
e: shelley.sheppard@oneillclothing.com
p: +1 949 2800