Article

IMS SPORTS RESTRUCTURES AFTER SPLIT

| posted on July 22, 2010

San Clemente, Calif. – June 25, 2002 – IMS Sports LLC, whose management teamwas formerly a part of Infinite Management Solutions, has announced today acorporate restructuring effective immediately. The company, a leadingglobal sports and commercial rights management agency with a focus on theaction sports market, is now independent from its previous owner,Sportsworld Media Group, and will be run solely by the previous keymanagement team that the industry knows and respects. The company hasrecently relocated to a new office building in San Clemente, California.

IMS Sports will continue its commitment of ensuring that the professionallives of its remarkable team of professional athletes are properly servicedand catered to, while dealing specifically with issues such as sponsorshipsales, media coordination, contract negotiation, image protection and muchmore. Additionally, IMS will continue to establish itself as the leader incommercial rights management of action sports-related properties such as itscurrent properties including World Cup Skateboarding, the National SurfLeague (NSL) – an innovative new surf concept, the Boost Mobile Pro A.S.P.surf tour event and other action sports events currently being developedincluding a significant project soon to be announced in China.

Originally founded in Australia by Adam Jacoby in 1996, IMS Sports iscurrently owned and operated by C.E.O. Jacoby, C.O.O. Dave Malina, andDirector of Athletes Circe Wallace. Jacoby, a former lecturer in sportsmanagement, is a sports business specialist whose main role is toconcentrate on new business opportunities and the development of commercialproperty rights. Wallace, a former professional snowboarder, is one of theleading athlete managers in the business and possesses an inherentunderstanding of the athletes- needs, concerns, and responsibilities.Malina, who has an extensive background in finance and politics withexperience in sports management, oversees all operations for IMS Sports.With the restructuring, IMS Sports has established the freedom to focus onnew business directions, including the opportunity to build its commercialrights properties, while each partner can focus on their realm of individualexpertise.

“After Sportsworld Media Group went into receivership, Dave, Circe andmyself saw the opportunity for the senior management to start the entityIMS Sports and take it to the next level. There has been a continuationof the same great service, and the transition has been smooth and clearwithout any repercussions for our clients,” says Jacoby. “IMS Sports as abusiness is in a better position than ever now that the people who are trulyinvolved in the industry and the people who care for these athletes are theones controlling the company.”

IMS Sports, unlike traditional athlete management firms, has a distinctiveposition in the market due to its unique approach to business. The companyseeks mutually rewarding programs for both the client and athlete.”Assuring that the athlete is protected and giving them a home is our goal,”says Circe Wallace. “Because we have an inherent understanding of theculture, we are able to bridge the gap between both endemic and non-endemiccompanies and create commercial opportunities that are credible, whileretaining long-term relationships with both athletes and clients.”

In addition, IMS Sports takes a unique approach with commercial rights. “Welook beyond single-branded events, instead, we look for projects that arebeneficial for the industry as a whole such as World Cup Skateboarding,”says Jacoby. “The vertical integration of these turnkey opportunities addsa significant value to the clients at all levels, from merchandising andlicensing, sponsorships broadcast rights and more.”

Currently representing over 30 professional action sports athletes fromacross the globe, IMS Sports has enjoyed success at every event platformpossible. IMS Sports represents a wide range of talent, from marquee namesto the emerging superstars, with athletes such as Rune Glifberg(Skateboarding), Stephen Murray (BMX), Dustin Miller (Freestyle Motocross),Fabiola da Silva (Inline Skating), Taj Burrow (Surfing), Shannon Dunn(Snowboarding), and Travis Rice (Snowboarding). Each athlete looks to IMSto acquire and manage sponsorship, business, and media opportunities.

The company will announce an open house and celebration party to be held atits new offices in July (date TBA shortly).