Article

Grove Getting Lots of Action

| posted on July 22, 2010

THE GROVE OF ANAHEIM
FAST BECOMING
THE CHOSEN EVENT VENUE
FOR THE ACTION SPORTS INDUSTRY

The 2002 Calendar

  • First Annual Surfrider Summerfest Benefit
  • Premieres Of Op King Of Skate And Billabong’s The Blueprint
  • Surfer Magazine’s Upcoming Surfer Poll And Video Awards

Anaheim, CA–The Grove of Anaheim, Orange County’s in-demand venue for live music and special events, is proving to be the current venue of choice for the booming action sports industry.On Father’s Day, June 16, The Grove of Anaheim welcomed over 2,000 visitors for the first annual Surfrider Summerfest, a festival of music, film, photography, and surf culture benefiting Surfrider Foundation in conjunction with two back-to-back Beach Boys concerts.Less than a week later, on Friday, June 21, the venue played host to the premiere of the new skate film Op King of Skate featuring Tony Hawk and Bob Burnquist, and on Wednesday, June 26, Billabong held the premiere of the Blueprint, its latest film effort about surfer Shane Dorian.

“The Grove of Anaheim recognizes the significance of the action sports industry, both in the impact it has on Orange County specifically and on youth culture at large,” states Stephen Lazar, General Manager of The Grove.”We have a history of hosting action sports events at our facility and plan to continue doing so, as evidenced by our involvement with Motocross, Surfrider Foundation, Op, Billabong, and Surfer Magazine, among others.We look forward to continuing to build a strong relationship with such programs at our facility.”

Located in Anaheim, minutes from Disneyland and adjacent to Edison International Field, The Grove of Anaheim is a flexible, multi-use facility ideal for concerts, meetings, conferences, product launches and special events.The 27,140 square foot venue has been owned and operated since October 2000 by SMG, a facility management company headquartered in Philadelphia that specializes in turnkey events, including rental, production facilities, state-of-the-art audio/visual equipment, and catering.

“The Grove of Anaheim is the perfect venue for our special events,” says Mark Sperling, Events/Marketing Director for Primedia Action Sports Group (Surfer, Skateboarder, and Snowboarder Magazine).”It provides us with top service and assistance with our internationally known Surfer Poll And Video Awards, which will return to The Grove this fall, and with the recent Op King Of Skate premiere.I feel the rest of our industry sees the value of this location, due to its size, service, locale and the expertise of its staff.”

The first annual Surfrider Summerfest, a portion of proceeds from which benefited the Surfrider Foundation, was held at The Grove on Father’s Day, June 16, and featured the hottest surf bands in the county, fantastic food, surf photography by Jacques Garnier, Bud Brown, and Surfer Magazine, films by Poor Specimen and MacGillivray Freeman, and appearances and signings throughout the day.Linda Jemison emceed the courtyard stage, which featured Donavon, White Buffalo, The Ziggens, Tiki Tones, Torquays, and Crucial.The Southern California Woody Club provided one of the day’s highlights – an exhibition of over 40 vintage woodies.The daylong celebration preceded two back-to-back performances by longtime Surfrider supporters, the Beach Boys.

Op King of Skate, which premiered at The Grove on Friday, June 21, and will be broadcast nationwide on pay-per-view tomorrow, June 28, is the first ever made-for-television pay-per-view action sports event.The event features six of the world’s top skateboarders – Bob Burnquist, Tony Hawk, Eric Koston, Geoff Rowley, Mike Vallely, and Danny Way – inventing and performing never-before seen stunts while vying for a cash prize of $25,000.Title-sponsored by the action sports apparel brand Op, Op King of Skate is the brainchild of Cynic Youth + Alternative Marketing and Munson Industries.

Billabong’s the Blueprint, a film made in conjunction with Sanuk and Dragon about surfer Shane Dorian, premiered at The Grove on Wednesday, June 27. Showcasing Dorian’s explosive surf skills, the movie was directed by Chad Campbell and features surfing in Hawaii, Tahiti, Indonesia, Australia, and Fiji. Along with Dorian, the movie features surfing by Conan Hayes, Kelly Slater, the Irons brothers, Taj Burrow, Pat O’Connell, Dan Malloy, Sunny Garcia, Taylor Knox, Ross Williams, Rob Machado, Brian Pacheco, Mick Fanning, Kalani Robb, Benji Weatherley, and Donavon, plus interviews with Dorian and others.

For more information about booking corporate events at The Grove of Anaheim, please contact Candi Lombard at 714.712.2708.