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Gidget Announced as Sponsor for ASP Women's World Tour Sunset Event

| posted on September 09, 2009

SUNSET BEACH, Oahu (Wednesday, September 9, 2009) – ASP International is pleased to announce that Gidget Worldwide has signed on to headline this season’s ASP Women’s World Tour event at the world-famous Sunset Beach on the North Shore of Oahu.

Stop No. 6 of 7 on the 2009 ASP Women’s World Tour, the Gidget Pro Sunset Beach boasts a waiting period of November 24 to December 6, and will once again play a revered part on the ASP Dream Tour, pitting the world’s best female surfers against one of the most challenging waves on the planet.

“It’s super important for the girls to have an event on the North Shore,” Coco Ho, ASP Top 17 Rookie and Sunset Beach local, said. “The wave at Sunset is really challenging and there is always size. Running alongside the guys’ event is great too because there are always big crowds and that will definitely amp us up to perform. I’m really excited for it.”

With elite tour events running here since 1996, no shortage of history comes with the women’s event at Sunset Beach. Gidget Worldwide will now take the reins at the Hawaiian heavy water spot, ushering in and encouraging a new breed of female athlete to test themselves against Mother Nature’s ferocity.

“I don’t want this to sound like a cliché, but it’s an honor that comes with an obligation,” Victor Valles, President, CEO and Founder of Gidget Worldwide, Inc., said. “One of the coolest things about Gidget is that she got off the beach and onto a board. She did something very few women had ever done before. Fast forward to 2009, and the 21st Century Gidget coming to Sunset Beach is something that we have dreamed about. The best women surfers at one of the world’s greatest surf locations just had to happen and Gidget had to be a part of it. We can’t wait to see what today’s pros do when they hit Sunset.”

Despite a lengthy mid-season break, the ASP Top 17 are gearing up for an action-packed back half of the year with events in Sydney, Portugal and Peru before culminating with two events in Hawaii.

“Sunset Beach is an amazing arena and such a valuable and crucial event to both the surfers and associated sponsors alike,” Brooke Farris, ASP Women’s World Tour Manager, said. “The ASP Top 17 are incredibly enthused and grateful for the support of Gidget Worldwide. The Gidget Pro Sunset Beach, certainly an iconic name for an iconic event!”

In addition to remaining a vital part of the ASP Women’s World Tour, the Gidget Pro Sunset Beach also marks the second of three stops on the prestigious Vans Hawaiian Triple Crown of Surfing (an ASP Specialty Series).

“It’s great to have a new sponsor in Gidget supporting women and increasing the presence of the world’s best women surfers on the North Shore,” Randy Rarick, Executive Director of the Vans Triple Crown of Surfing, said.

The Gidget Pro Sunset Beach will host the world’s best female surfers from November 24 through December 6, 2009.

The next stop on the 2009 ASP Women’s World Tour will be the Commonwealth Bank Beachley Classic at Sydney’s Northern Beaches from September 30 through October 5, 2009.

For more information, log onto www.aspworldtour.com