Article

Fanning The Fire: Watch It Broadcast Quality Online Today

| posted on July 22, 2010

On the back of Rip Curl’s successful world-first online launch of its new film, Inner Visions from The Search, ripcurl.com has decided to give web users another early Christmas gift. From 2:00pm today (Aust. EST) anyone anywhere in the world will have the opportunity to watch a special 21-minute Vividas-powered screening of Fanning The Fire* on their personal computers.

The promotion will stay available for a further seven days and just like the company’s global film premiere two weeks ago, Rip Curl is hoping people world-wide take advantage of this unique opportunity.

“Mick Fanning’s injury this year was a massive thing,” said Rip Curl Online Editor, Dane Sharp. “Surfing fans have missed watching Mick and we’re stoked to be able to use Vividas’ technology to give them another taste of Rip Curl’s best surfer.”

Vividas combines the audiovisual experience of high-definition TV with the easy and amazing interactivity of the web. The technology does not require software installs, software downloads or any kind of sign-up fees.

“The online launch of Inner Visions went really well and we’re excited about this next step,” Sharp continued. “Rip Curl’s Search TV is shown on TV networks right around the world and it’s awesome how we can now deliver TV-style edits of our in-house film productions online at ripcurl.com”

Fanning The Fire was released in 2002 and received immediate recognition as one of Rip Curl’s best-ever films. Since then Mick’s profile has continued to grow and in 2003 – at age 22 – he finished an impressive number 4 on the World Championship Tour ratings.

Year 2004 was supposed to continue on its merry way for Mick, but during a mid-year Rip Curl Search boat trip it all took a turn for the worse. Mick injured himself when he fell on a wave during the trip, tearing his hamstring and ending his competitive season.

Rip Curl’s online Vividas Fanning The Fire promotion is a tribute to Mick and his following of fans. Website staff is encouraging users to log onto ripcurl.com as soon as possible to get involved with surfing’s newest and most innovative multimedia experience.

For more information please contact:
Dane Sharp – Online Editor
Phone: +61 438 240 680
Email: dsharp@ripcurl.com.au

* The original Fanning The Fire is listed as a 38-minute production, while this week’s online version is a special TV-style edit.