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Design for Humanity

Artists, designers, and surfers come together in Hollywood for charity

| posted on June 16, 2011

Music and models flooded the streets of New York for the 5th annual Billabong Design for Humanity on Wednesday evening. Well, the event actually took place in Hollywood, but it was housed by the New York Street Backlot at Paramount Studios, which allowed patrons to get a taste of the Big Apple from the opposite coast.

The event was packed with spectators eager to scope out the live art installations, DJ sets, and place bids during the art auction to benefit the VH1 Save the Music Foundation. What everyone had come to see, however, were the long and well-tanned stems that had arrived to strut the catwalk for a good cause.

After the fashion show, the crowd was treated to a live set by psychedelic folk rockers Edward Sharpe and the Magnetic Zeroes. Neo-hippie front man Alex Ebert seemed to radiate an infectious energy from his beard as spectators frolicked to some of the band’s most well liked tunes off their 2009 release, Up From Below.

Good times were had, money was raised for the cause, and hot snacks were dished up for the cab ride home, courtesy of the friendly neighborhood grilled cheese truck.

Floridian rock outfit B.L.O.R.R. took stage early in the night to set the mood in the faux-New York streets before the fashion show. Photo: Lowe-White

SURFER staff photographer Morgan Maassen showcased a few of his favorite images and recent fashion photos taken for Billabong Girls. Photo: Lowe-White

The Paramount studios New York set that served as the venue features 5 acres of recreated Big Apple boroughs, such as Brooklyn and Greenwich Village. Photo: Lowe-White

All eyes turned to the catwalk as the fashion show took the stage at 9:30pm and runway models strutted their stuff in style. Photo: Lowe-White

Swimsuit designs varied from the traditional bikini to the unique and elaborate. Photo: Lowe-White

The gorgeous ladies held the crowd’s attention with every step, blowing the occasional kiss for good measure. Photo: Lowe-White

Summer was alive and well in the streets of New York. Photo: Lowe-White

As the headlining act Edward Sharpe and the Magnetic Zeros took the stage, the crowd culminated in a dancing frenzy. Photo: Lowe-White

Indie-psychedelia descended upon the masses during the main musical performance. Photo: Lowe-White

The silent art auction showcased a variety of art from every corner of the world and raised thousands of dollars for the cause. Photo: Lowe-White