Cowabunga dude. This year, during the US Open of Surfing, the corny vernacular often associated with surfing will literally come to life. The marketing geniuses (and it is genius) at the OC Fair and the US Open of Surfing plan to stage a cattle drive. That’s right. Cattle. Hundreds of heads of cattle: Cows, bovine, steer, bulls, burgers, steaks, jerky, longhorns, and all the associated methane mixed in with our national surfing day of pride.
“That’s right. Cattle. Hundreds of heads of cattle: Cows, bovine, steer, bulls, burgers, steaks, jerky, longhorns, and all the associated methane mixed in with our national surfing day of pride.”
On Thursday July 26, 2007 the cattle will head down PCH and end up underneath the famous HB pier. You’d be hard pressed to recall anything so strange in the streets of Huntington Beach. And that says a lot, considering HB has seen it’s fair share of crazy stuff, be it riots, UFC fighters gacked up on steroids or just your daily tangle of pitbulls, goatees, and wallet chains.
“The HB pier hasn’t seen this much bullshit since Ian Cairns had us wanking in the whitewater for points at the NSSA events,” said one 40-something surfer who wished to remain anonymous. Whatever you think of the steer stomp by the surf, you have to admit it is an oddity.
“This unique promotion provides the OC Fair a special opportunity to tie-in with the U.S. Open of Surfing and Huntington Beach in a manner that supports the theme of the 2007 OC Fair,” said James Leitz, Vice President of IMG.
The “Beach Cattle Drive” is slated to begin between 7:00 and 8:00 a.m. and is approximately one and one-half miles long and the estimated time to reach the pier area is 30 minutes.
Interesting fact about cattle courtesy of Wikipedia: “Cattle emit a large amount of methane gas from the anaerobic digestion processes in their stomachs; 95% of this methane is produced through eructation or burping, not flatulence. The carbon undergoing this digestion is obtained from photosynthesis, and normally, then, the release of carbon into the atmosphere from such a process would be considered benign. But methane is a potent greenhouse gas (23 times as warming as carbon dioxide), and scientists researching the increase in methane gas in the atmosphere have cited cattle farming amongst other human activity as a possible problem. Research is underway on dietary supplements that can reduce these releases.”