Article

2010 “Big Issue” Hot Off The Press

| posted on June 23, 2010

What’s big and thick and headed to newsstands now? That’s right, early copies of SURFER’s much-anticipated Big Issue arrived in our offices on the first day of summer, which means they’ll be on newsstands and in the mailboxes of subscribers any day now.

We sent Assistant Photo Editor JP Van Swae to St. Cloud, Minnesota, on a four-day press check to make sure the beast of an issue came out with just the right mixture of magenta, cyan, yellow, and black. Our major concern was the cover image—a delicate “speed blur” that required just the right care on press to ensure it maintained its specialness.

“It was actually totally exhausting,” JP said when he got back to the offices with bags under his eyes and proofs of the cover hidden deep in his backpack. “You’re constantly on call for the press, so you just spend your time eating, waiting, checking test pages, and sleeping.”

We aren’t showing you the cover yet, because we don’t want to spoil the mailbox surprise reaction, but we thought we’d share some photos JP snapped of the printing process.

  • http://n/a zach

    Joel Patterson;

    What all the devoted readers of “Surfer” really want to know is – - is JPvanSwae – the old and famous “Fly” ?

  • http://www.easternsurf.com mez

    man, i do NOT miss press runs anymore thank you very much.
    and can’t wait for the years most highly anticipated issue of any surf magazine anywhere since it’s inception.
    big issue = big time, kick ass viewing and reading.
    stoked …

  • http://n/a zach

    butt – where in the world is steve pezmen and aart brew-brew ?

    don’t even say TSJ.

  • http://n/a zach

    don’t say TSJ !

  • Todd Glaser

    Why is all the photos shot with a prime lens, why not shoot the factory with a wide so we can see whats going on ?

  • Andrew P

    Will it fit on my toilet tank lid?

  • http://n/a zach

    What would Pat Tobin say ?