The Quiksilver Surf Shop Challenge Presented by SURFER Magazine Prepares for Fourth Year

Now in its fifth incarnation of the new millennium, the ultimate surf shop team challenge is coming to a beach near you this summer. From Kewalos to Sebastian Inlet, with four regional events and a $10,000 winner-take-all championship scheduled to coincide with the San Diego ASR Trade Show in September, the Quiksilver Surf Shop Challenge is once again ready to showcase brilliant local talent.

Originally conceived to provide a fun, competitive format to the hardest of the hardcore surf shop surf teams, the SURFER Shop Team Challenge was one of the most anticipated contest events of the early 1980s. Taking place exclusively in Southern California, the Shop Challenge was an annual opportunity to put sales numbers aside and settle the score in the water.

Bridging the gap from that era of pink wetsuits and ’80s music, the Shop Challenge has now emerged as one of the hottest contest circuits all year. You think those pros went hard back in the day? Put a colored jersey on a shop rat, give him 15 minutes to release all that energy pent up from sitting behind the counter, mix in the already-intense regional competition between surf shops, and you have all the makings of a battle royale.

Last year, it was San Diego’s Hansen’s Surf that took the coveted grand prize. This summer, invigorated by the overwhelming success of the last three years, the Shop Challenge is back. And with shops lining up to enter, Sunrise is hungry to defend their title.

The competition will be fierce as more than 100 teams compete across four regions for a chance to take the glory home for their shop. If that’s not motivation enough, the winning team from each of the four regions (South Carolina to Maine, Texas to Georgia, all of California, and Hawaii) gets to duke it out for the overall title during the Championships this September for a $10,000 winner-take-all prize purse and a full-page color ad in SURFER Magazine!

The Quiksilver Surf Shop Challenge presented by SURFER Magazine would also like to thank its roster of supporting sponsors: Sector 9 Skateboards, ASR, Surf Expo, BRA, Aviso Surfboards, Future Fins and WaveWatch.

For more information please contact Scott Kendall.
kendall@surfermag.com
PH: 949.661.5163