Pros Before Bros

The ASP needs to hire professionals, not their friends.

The day after Kelly won his ninth world title I picked up my Saturday morning Los Angeles Times—a paper that might be considered a barometer of how the media in the most populous surf city in the world views surfing—and there in the sports section, buried on Page D6 was a quarter-page story by Pete Thomas with a small picture. “Kelly Slater Wins Ninth Surfing Championship.” The Times devotes as much space to a bass fisherman winning a local angling event.


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