industry news

Vans’ Surfjitsu Release Party

| posted on February 03, 2012

Photo: Vans.

Vans celebrated the release of its new Surfjitsu shoe last night with a special event at Vans by Thalia Surf Shop in Laguna Beach. More than 300 good friends came out for the party, which featured a selection of new artwork from Surfjitsu collaborators Neil Blender and Dane Gudauskas and a fun performance by Alejandro’s Awesome Surf Band!

Hitting shelves this month, the slim, Slip-On styled Surfjitsu was inspired by traditional martial arts shoes and comes in a range of colors and materials including a blue corduroy shoe for Vans Surf team rider Dane Gudauskas and a special model for skate pioneer and artist Neil Blender.

Vans by Thalia Surf Shop, adjacent to Thalia’s South Coast Highway store, melds Vans’ heritage with Thalia’s bohemian brand of beach culture in what is Vans’ first ever boutique surf partnership. The shop showcases a continuously evolving mix of Vans surf footwear and apparel including limited releases in shoes and signature Joel Tudor apparel. Vans by Thalia Surf Shop is located at 911 South Coast Highway in Laguna Beach, CA.

A special thanks to Primo for providing beverages!

Photo: Vans.

Photo: Vans.

Photo: Vans.

Photo: Vans.

Photo: Vans.

About Vans Surf
Vans supports and promotes surfing through a full line of surf footwear and apparel, events such as the Vans Triple Crown of Surfing™ and through sponsorship of many of the world’s top surfers such as Nathan Fletcher, Joel Tudor, Pat, Dane and Tanner Gudauskas, Timmy Reyes, and Dylan Graves including Hawaiian standouts John Florence, Reef McIntosh, Kalani Chapman, Kai “Borg” Garcia and Leila Hurst.
For more information on Vans Surf, visit vanssurf.com.

About Thalia Surf Shop
Established in 2001, Thalia Surf Shop has been at the forefront of an underground movement in the surf industry. Focused on creative arts and alternative surfboard designs, they’ve been able to help support a growing need for individuality and less commercialism. By dealing directly with the artists and small, independent companies, they’re able to showcase this movement better than any other surf shop around. “We believe that a surfing lifestyle is one that goes past big logos and senseless graphics that pander to the norm, so instead we’ve searched high and low for those companies that agree with us and focus more on art, real graphic design, and the true surf culture. These are the creators, not imitators, and they help to define what our surf shop is all about: style, originality, and soul.”
For more information, please visit thaliasurf.com.