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Vans by Thalia Surf Shop

Join us Friday the 13th to Celebrate the Vans x RIT Dye Era Classic Boardshort Launch

| posted on April 10, 2012

Join us Friday the 13th at 7pm at the Vans by Thalia Surf Shop in Laguna Beach as we celebrate the launch of the Vans x RIT Era Classic Boardshort with music, drinks and good times including a gallery of RIT boardshorts created by the Vans surf team.

Vans x RIT Dye Era Classic Boardshort Launch
7 pm
Vans by Thalia Surf Shop
911 South Coast Highway
Laguna Beach, CA

Vans x RIT|Era Classic
In Vans’ early days, anyone could walk into their local Vans shop and design their own pair of custom shoes from a stock of fabrics, prints, materials and colors. In modern times, this right of personalization has fallen to the wayside in favor of mass production. This generic approach, created a backlash in the form of do-it-yourself ethos that defines surfing. The Vans x RIT|Era Classic shares Vans’ custom culture with a pair of white Era Classic boardshorts as well as four packs of RIT dye (red, blue, yellow and black) and a formula guide – combine that with your own imagination for a one of kind boardshort creation.

http://www.vans.com/microsites/apparel/mens/boardshorts/era-classic-white/

Vans by Thalia Surf Shop, adjacent to Thalia’s South Coast Highway store, melds Vans’ heritage with Thalia’s bohemian brand of beach culture in what is Vans’ first ever boutique surf partnership. The shop showcases a continuously evolving mix of Vans surf footwear and apparel including limited releases in shoes and signature Joel Tudor apparel. Vans by Thalia Surf Shop is located at 911 South Coast Highway in Laguna Beach, CA.

For more information, please visit thaliasurf.com.