NEWPORT BEACH, Calif., (June 2011) – Laid back surf-inspired apparel company, Toes on the Nose, has announced their first-ever California Salt Sessions Tour, a month long coastal journey spreading song, surf and good vibes to local surf shops, kicking off on June 11th in Pismo Beach and winding down in Carlsbad on June 26th.
With a vintage branded trailer in tow and a simple mission of spreading goodness in the surf community by gathering with the tribes, Toes on the Nose is bringing along key team members including Laguna Beach newlywed team riders, Darren Eudaly and Diina Horo-Eudaly. Special musical performances from California singer-songwriters Summer Watson and Corey Adams are also scheduled throughout the journey.
“Salt Sessions seems like a great way to venture out to the surf communities along the California coast and get into some of the shops that carry Toes on the Nose with our people and share our vibe,” said Richard Allred, Toes on the Nose president. “We’re hoping this will bring a new level of awareness to the Toes on the Nose brand by truly demonstrating who we are.”
The tour, which will be filmed and edited into the first Toes on the Nose movie, will also debut Toes on the Nose’s Salt Session collection, a collaboration of limited edition T-shirts from artist Sydney Hensler. Other Toes team riders will be meeting up along the tour for surf sessions and meet and greets at local surf shops.
Toes on the Nose is more than just a clothing line; it’s an attitude, it’s a lifestyle of clean living and celebrating the tradition of longboarding. It is about friends and family and loving life. Toes on the Nose is about sunsets and sunshine on your back; it’s about that perfect morning session.
To follow the Salt Sessions tour and for a list of times and locations, please visit www.toesonthenose.com.
Salt Sessions Tour Schedule:
June 11 – Pismo Beach – Esteem
June 12 – Santa Barbara – Beach House Surf Shop
June 15 – Malibu – Duke’s
June 17 – Hermosa Beach – Spyder Surf
June 18 – Seal Beach – Harbour Surf Shop
June 19 – Huntington Beach – Huntington Surf and Sport
June 21 – Laguna Beach – Toes on the Nose Shop
June 22 – San Clemente – Stewart Surfboards
June 23 – Encinitas – Hansen’s Surf Shop
June 25 – La Jolla – Bird Rock Surf Shop
June 26 – Carlsbad – Sun Diego Boardshop
About Toes on the Nose:
Toes on the Nose, a surf apparel company dedicated to the history and soul of surfing, offers a wide array of products including men’s, women’s, swimwear, children’s and accessories. Inspired by the art of nose riding, John Severson, the renowned surf artist and founder/publisher of Surfer magazine, coined the phrase and designed the logo “Toes on the Nose” for his Surfer Quarterly magazine back in 1961. The logo was used for an editorial column entitled “Toes on the Nose” depicting the classic maneuver of the surfer’s toes hanging off the edge of the surfboard. With Surfer magazine’s blessing, Toes on the Nose was established in 1992 in Laguna Beach, California, with the mission to define its image through the definitive soul and style of longboarding. Today, Toes on the Nose continues this tradition, catering to the surfer who wants the clean and classic style reflecting the simplicity of earlier times. Please, visit www.ToesontheNose.com for more information.