Pop-Up Store to Kick off with Exclusive Launch Party at Saturdays Surf Shop
Los Angeles, Calif., – October 27, 2009 – Lightning Bolt, the iconic surf-inspired apparel brand, will feature its product for a limited time at recently opened, “urban surf” boutique cum coffee bar, Saturdays Surf, located in New York City. On November 3, media, tastemakers, buyers and friends will gather to officially celebrate the re-launch of Lightning Bolt in the United States. In addition to a sneak peek of the newest collections, guests will party on with the Bolt team and VIP surf legends; enjoy cocktails, appetizers and a live DJ; view screenings of vintage surf films; and the opportunity to be the first to shop the extremely choice selection of Lightning Bolt goods available.
“Saturdays is the ideal space for Lightning Bolt’s pop-up shop. Their vibe perfectly complements the brand image and company culture that we’ve maintained since the re-launch – understated, yet stylish,” says Jonathan Paskowitz, president of Lightning Bolt, USA. “Being based in Venice, CA, we’ve created a good amount of buzz on the west coast and are looking forward to bringing that to New York, showing the east coast some love and aloha on behalf of the Bolt.”
The young team of edgy designers behind Lightning Bolt’s creative direction is influenced heavily by 70s surf. In turn, the SS10 collection features a perfectly cohesive combination of nostalgia and modern, effortless chic. Be sure to stop by Saturdays Surf Shop (31 Crosby Street, New York, NY 10013) during the month of November to snag your very own Lightning Bolt threads – they will sell like hotcakes, so get yours first! For more information, please visit www.saturdaysnyc.com.
For NY-based buyers and media who would like to view the collection through November and beyond, Lightning Bolt has recently partnered with Nutty Rice Showrooms (530 Seventh Ave, Suite 1009, New York, NY 10018) to host its line and facilitate previews. For more information, please visit www.nuttyrice.com. For press appointments, please contact Stephanie at email@example.com. For all other appointments at the showroom, please contact Porter at firstname.lastname@example.org.
About Lightning Bolt:
Lightning Bolt, originally founded in Hawaii in 1972 by Gerry Lopez and Jack Shipley, is a collection of men’s and women’s apparel inspired by both original and modern concepts of the world of surf. Lightning Bolt’s fashionable and functional collection offers various styles created by a young and experienced team of designers who are inspired by the true spirit of soul surfing and its riders’ lifestyle. Lightning Bolt is carried in a variety of high-end boutiques and surf shops throughout the United States and is also sold online at www.revolveclothing.com. To view the most up-to-date collection or to find the nearest retailer, please visit www.lightningbolt-usa.com.
Portuguese textile group, TMG-SA, and surf industry veteran, Jonathan Paskowitz, have partnered to re-establish Lightning Bolt in the United States. Lightning Bolt, “A Pure Source.” For further information, please visit www.lightningbolt-usa.com.