industry news

The 16th Annual Luau and Longboard Invitational

| posted on August 06, 2009

- Event Attempts to Create Longest Line of Surfboards
as a Symbol of Support for Cancer Research and Survivors -

La Jolla, CA – The 16th annual Luau and Longboard Invitational announced today the third annual Survivor Beach will be held at the beach by Scripps Pier in La Jolla, California, on August 9, 2009 from 8 to 11 a.m. The goal of Survivor Beach is to bring together individuals in the community to create a symbol of support for cancer research and survivors. Participants will attempt to create the longest line of surfboards by laying them down in the sand starting at Scripps Pier and adding each surfboard nose-to-tail. Last year, more than 200 people attended to create a line of record length. To beat last year’s record of 1201 feet, participants are encouraged to bring multiple surfboards. Sponsored by Genentech’s Oceanside Operations facility, Survivor Beach is a free event and open to the community.

“Over the past two years, we have had a tremendous turnout – one participant even brought his whole quiver of nine boards,” said Jessica Yingling, co-chair of the 16th annual Luau and Longboard Invitational. “This event is a testament to the community’s deep support for cancer research and willingness to come out, line up and make a stand in the fight against cancer.”

Advancements in early detection and new treatments over the past decade have been able to reduce the number of deaths annually from cancer by 16 percent. However, cancer is still the second leading cause of death in the United States. One out of four deaths in the United States is due to cancer, and one in three people will have cancer at some point in their lives. This year approximately 1.4 million people will be diagnosed with cancer and more than 150,000 individuals will be diagnosed in California alone. There is still a significant amount of research that needs to be done in the fight against cancer.

“Cancer is something that has touched each and every one of our lives, and on this one day, we have a chance to say something about it,” said Robin Rond, co-chair of Survivor Beach. “The line of surfboards is a simple but powerful symbol. We have had people who were out in the water stop surfing and come and join us. Nowhere else in the world will you see this.”

Survivor Beach is hosted by the 16th Annual Luau & Longboard Invitational. The “Longboard Luau” is one of the world’s most successful surfing-related fundraiser and has raised more than $3.0 million for the Moores UCSD Cancer Center, one of the nation’s top comprehensive cancer research and care institutes.

“Survivor Beach honors all individuals in their fight against cancer and provides a great way to show support by raising awareness and funds for cancer research,” added Dennis Carson, the director of the Moores UCSD Cancer Center.

About Survivor Beach
Survivor Beach was created as a way to bring together individuals in the community to show their support for cancer research and to honor all individuals in their fight against cancer. Participants will receive a free “surfing for a cure” souvenir and be registered to win a pair of tickets for the 16th Annual UCSD Cancer Center Luau & Longboard Invitational. In addition, the individual who brings the most surfboards will receive a prize. Registration starts at 8:00 a.m. on August 9, 2009 at the beach by Scripps Pier in La Jolla, California. For more information and directions, please visit http://www.longboardluau.org/survivorbeach.html.

About the Luau and Longboard Invitational
The 16th annual Luau and Longboard Invitational, sponsored by the Moores UCSD Cancer Center, will take place August 23, 2009 at the Scripps Institution of Oceanography in La Jolla, California. The event is regarded as one of the most successful surfing related fundraisers in the world and has gained an international reputation among surfing enthusiasts in the business and surfing worlds by simultaneously celebrating the “aloha” spirit of surfing and the gracefulness of supporting cancer research and survival. For more information about sponsorship opportunities, team entries, tickets and event activities, contact the Moores UCSD Cancer Center at (858) 822-0023, or visit http://www.longboardluau.org.

About the Moores UCSD Cancer Center
The Rebecca and John Moores UCSD Cancer Center was founded in 1979. The Center is one of just 41 in the United States to hold the National Cancer Institute (NCI) designation as a Comprehensive Cancer Center. As such, it ranks among the top centers in the nation conducting basic and clinical cancer research, providing advanced patient care and serving the community through outreach and education programs. The center’s mission is to translate promising scientific discoveries into new and better options for the prevention, diagnosis and treatment of cancer, and the amelioration of pain. For more information, visit http://cancer.ucsd.edu.

About Genentech
Founded more than 30 years ago, Genentech is a leading biotechnology company that discovers, develops, manufactures and commercializes medicines to treat patients with serious or life-threatening medical conditions. The company, a wholly-owned member of the Roche Group, has headquarters in South San Francisco, California and a manufacturing and clinical operations facility in Oceanside, California. For additional information about the company, please visit http://www.gene.com.