industry news

Switchfoot hosts 8th Annual Switchfoot Bro-Am

A free event featuring a surf contest, the Rob Machado Bro Junior, concert, vendors, and more

| posted on June 05, 2012

8th Annual Switchfoot Bro-Am Presented By Hurley
When: Saturday, June 16, 2012
Where: Moonlight Beach in Encinitas, CA
Surf contest: 7am-3:30pm | Concert: 12pm-5pm

(Encinitas, CA) — The Switchfoot Bro-Am surf contest and concert returns to Moonlight Beach in Encinitas on Saturday, June 16, 2012. An annual event near and dear to Switchfoot’s heart, the Bro-Am was created to give back to the San Diego community while benefiting a local children’s charity through funds raised at a pre-event auction night soiree, as well as from vendors on the beach day-of, corporate surf team entries, and sponsorships. Since its inception in 2005, the Bro-Am has raised more than $515,000 for San Diego-based children’s charities.
The 8th Annual Switchfoot Bro-Am Presented By Hurley will once again benefit StandUp For Kids, a national nonprofit volunteer outreach organization founded in San Diego that is dedicated to making a difference in the lives of at-risk, homeless, and street kids (www.standupforkids.org). In addition to the surf contest, live music performances, and nerf surf jousting exposition between surf contest heats, this year’s event will welcome the newly-added Rob Machado Bro Junior. Rather than a financial donation, those ages 16 and under who collect the most donated clothing win a spot to compete.

Bro-Am weekend kicks off on Thursday, June 14, at The Crosby at Rancho Santa Fe. With a “taste of San Diego” format, guests will savor signature dishes from the area’s leading restaurants including 2Good2B, Bull Taco, Chuao Chocolatier, The Crosby at Rancho Santa Fe, Crush Restaurant & Wine Lounge, Daphne’s, Del Mar Rendezvous, East Coast Pizza, Flavor Del Mar, Jake’s Del Mar, Luna Grill, Nothing Bundt Cakes, Pacific Coast Grill, Pacifica Del Mar, Pizza Port Brewing, Rimel’s, Solace & The Moonlight Lounge, and Zenbu. The evening will also include an exclusive live performance, silent and live auctions, and opportunity drawings. Tickets are limited, and are $150 per person; VIP are $225 per person, and include a VIP reception and meet & greet with Switchfoot. The auction night is sponsored by The Crosby at Rancho Santa Fe, Kaiser Permanente, Ashford University, Redfearn & Associates, and Ranch & Coast Magazine.

“The Bro-Am has been my favorite day of the year ever since we started it back in ’05,” notes Switchfoot’s Jon Foreman. “To see our hometown come together to help out a deserving group of kids is an incredible experience — surfing, music, and the San Diego scene at its best. We feel truly honored to again partner with StandUp For Kids, an incredible organization serving at-risk youth here in San Diego and across the country. Last year was our biggest year ever, and we hope to top it again this year.”

Four-person surf teams secure their participation via sponsorship donation to StandUp For Kids. This year’s surf contest will feature riders representing Hurley, Billabong, Channel Islands, Transworld Surf, Surf Ride, Dragon, Surfer Magazine, the Encinitas Firefighters Association, and more, as well as surf legends Tom Curren and Rob Machado, and members of Switchfoot. A free concert on the beach will feature performances by Brandon & Leah, Le Blorr, Dead Feather Moon, professional surfer Makua Rothman, and Jon Foreman and Friends. Past performers have included Jason Mraz, OK Go, Johnny Rzeznik, Chris Shiflett & The Dead Peasants Timmy Curran, Dynamite Walls, The Almost, Kate Voegele, members of Angels and Airwaves, Young the Giant, and many more.

Expanding upon Bro-Am’s relationship with Hurley H2O, this year’s beach event will again be a “single-use plastic water bottle-free event.” Attendees are encouraged to bring a re-usable water bottle to fill up at the H2O station for free, and Hurley H2O will provide stainless steel bottles with funds raised supporting nonprofit partners like The Ecology Center, which will also be at the event with an interactive educational exhibit. Continuing its eco-friendly efforts, the Switchfoot Bro-Am will again work with San Diego-based Alternative Power Productions to offer cutting-edge solar-powered sound and staging. Alternative Power Productions utilizes the renewable energy sources of the sun to deliver 100% pollution-free concerts. By using solar power rather than a diesel generator or grid power, the Bro-Am will avoid emitting approximately 1,000 lbs of CO2 into the atmosphere (the equivalent of not driving your car approximately 1,100 miles or the annual sequestration of 66 trees). In addition, this year’s event will also welcome The Rob Machado Foundation, which aims to provide funding and initiate educational programs focused on helping children understand their contribution towards a healthy earth (www.robmachadofoundation.org).

Beach vendors confirmed to be present at the 8th Annual Switchfoot Bro-Am include title sponsor Hurley, Ultimate Ears, official retail partner Surf Ride, Slurpee, Wahoo’s, Harney Sushi, Jedidiah, INT, Clif Bar, Honest Tea, Bull Taco, East Coast Pizza, Pizza Port, Daphne’s, Alaska Airlines, HOC, Inc., Natural High, Surfrider Foundation, Keep A Breast, To Write Love On Her Arms, and The Ecology Center, among others.

To continue to help ease the traffic in the neighboring areas, the Switchfoot Bro-Am will offer parking and traffic solutions, which include a free shuttle from San Dieguito Academy as well as utilizing the parking lot at City Hall, located at the corner of Vulcan Avenue and E Street. Attendees are also encouraged to take the Coaster, or source rideshare options on Ridejoy.com.

ABOUT SWITCHFOOT
SWITCHFOOT – comprising Jon Foreman (vocals/guitar), Tim Foreman (bass), Chad Butler (drums), Jerome Fontamillas (keys/guitar) and Drew Shirley (guitar) – has sold over 4.4 million albums in its career. The band won its first GRAMMY award earlier this year for Hello Hurricane, which bowed at No. 13 on The Billboard 200 and contained the Modern Rock hits “The Sound (John M. Perkins’ Blues)” and “Mess of Me.” The follow-up to Hello Hurricane will be released later this year. SWITCHFOOT just wrapped up an international tour of Australia, Singapore, Indonesia, Malaysia and the Philippines and will launch a 10-city, major market Canadian tour on May 16th. For more information, visit http://www.switchfoot.com.

ABOUT STANDUP FOR KIDS
The mission of StandUp For Kids is to end the cycle of youth homelessness. The organization’s volunteers go to the streets in order to find, stabilize and otherwise help homeless and street kids improve their lives by providing and connecting them with lifesaving services. StandUp For Kids has been recognized by both the George W. Bush and Bill Clinton administrations and the U.S. Justice Department for the impact and scope of its programs. Charity Navigator recently recognized StandUp For Kids as one of the most efficient and effective nonprofits in the United States. To find out more, visit www.standupforkids.org.

ABOUT HURLEY
“Hurley is a company based on inclusion,” says chairman and founder Bob Hurley. This philosophy applied to Bob Hurley’s early years as a Huntington Beach shaper, working with friends alongside the world’s best athletes to make a better surfboard. It applied to the company’s launch in 1999, when Hurley decided to start a brand that was a true microphone for youth. In 2002, Hurley was acquired by Nike — the largest and most influential sporting brand in the world. Inclusion remains a guiding principle of the company today, where innovative products like Phantom Boardshorts and game-changing events like the US Open of Surfing continue to redefine what is possible in our world. Hurley headquarters are in Costa Mesa, CA with international offices in Sydney, Tokyo, Barcelona and Bali. For more information, visit www.hurley.com.