industry news

Surroundings International Announces New VP of Sales

| posted on November 18, 2009

Surroundings International, a leading action sports industry sourcing agency specializing in accessory and footwear products, has recently hired Scott Farnsworth as their VP of Sales. Seeking to put a stronger emphasis on service and sales, Surroundings International has reorganized its staff to accomplish that goal. Kent Maul, owner of Surroundings International, affirms it is more important than ever to provide the highest level of service the industry offers. “To the surprise of many, the key is not just finding a factory; the first step in successful overseas sourcing is building a team. Now more than ever, with the current economic climate, it is critical that the partnerships we’ve established and nurtured over the years are strengthened that much more. This reorganization will enable Surroundings to further extend its reach of collaboration with its partners, while ensuring competitive pricing of the highest quality products, continuing our best earned reputation. Our new structure, and the addition of Scott, will allow Surroundings to both focus on bringing the latest innovation and delivering quality, along with providing the highest level of service to its customers”. While Scott concentrates on sales, Kent will focus on sampling, production, and providing new and innovative products. Surroundings is also committed to the restructuring of their offices which will create a more direct line of communication to the factories. This more direct communication with factories for the follow up details will help streamline the whole process. Surroundings is confident that everyone involved will gain very effective and efficient results.

Scott comes to the company with over 18 years of experience in the action sports industry, most recently from a Sales Director position at Quiksilver. Prior to that, he held sales rep, sales management, and brand management roles at both Oakley and Quiksilver. Before embarking on a career in the surf industry, Scott was a competitive surfer who won both National and World Amateur titles prior to embarking on the ASP World Tour, where he earned a spot in the ASP’s elite top 44. “I’m very excited about the opportunity to team up with Surroundings. They are regarded as the best at what they do in the industry, and have always maintained their credibility and authenticity in the surf industry. We feel there is a great opportunity right now to grow the business as many brands are in need of partners they can rely on and trust to provide a great value for the price, quality, and delivery. Kent and the Surroundings International team are the real thing; they’ve been doing it right from the day they started, and I’m excited to help them reach the next level”.

About Surroundings International
Surroundings International was established in 2001 and has become the action sports industry leader in overseas sourcing of accessory and footwear products. Surroundings International has offices in Southern California and Taiwan. They source and manufacture goods in multiple countries throughout Asia. Surroundings International produces goods for top industry leaders such as Quiksilver, Roxy, DC, Billabong, Volcom, O’Neill, Nixon, Osiris and many other action sports industry manufacturers. For additional information on Surroundings International, please contact Scott Farnsworth at sfarnsworth@surroundingsintl.com, or call 714-722-1150.