industry news

Surfer Mag 50-year Tribute Celebration

| posted on November 05, 2009

Join the tribe – come celebrate Surfer Magazine’s 50 years…

California Surf Museum invites you to an exclusive event Surfer Magazine 50th Anniversary Tribute a fundraiser for the California Surf Museum Saturday, November 21st
The beginning of Surfer goes like this….

In 1959, surfers will devour any image of a wave or surfer. Eight by ten glossy photos sell for $1 each at the auditoriums. Why wouldn’t they buy a surf photo book? It becomes my project, to accompany my new film, Surf Fever. For a title, I choose “The Surfer.” It’s the player and the wave; it takes off on its own ride. It should reflect the sport in the late fifties: open waves, camaraderie with a touch of rebellion, new hot styles, and a good dose of dramatic big surf.

The printer is brutally frank. “Forget it son, you’re making a big mistake.” I beg him to reconsider and he consents, but the terms are stiff — 10,000 booklets for $3,000 — cash in advance.

The big day arrives and it’s a scary sight to see 10,000 little “Surfettes” stacked on pallets, and they want them out of there now. My brother Jim and I get a few thousand of them in the VW van and Jimmy chugs towards the sea — first stop, Hermosa Beach. Later, I get a phone call. Faced with a mob of gremmies in riot, he carries the 25-magazine order six blocks to the shop. He relates: “They’re lined up around the block. . . . . to buy the magazine!!”

The order turns to 125, and continues that way down the coast! They scoop it up, wanting more everything. Wow! Stars! Skyrockets of success as Surfer takes off.
By John Severson

You’re invited to meet legendary publishers and editors and hear the stories behind the making of the magazine. Surfer editors Drew Kampion, Steve Pezman, Jim Kempton, Paul Holmes, Matt Warshaw, Steve Hawk, Evan Slater, Sam George, Chris Mauro, and Joel Patterson will be present to share with you their stories and what inspired them. Sean McNulty will be on hand to represent his father Patrick McNulty, whose early contributions helped to set the foundation for the magazine. Each decade will be given tribute by legendary surfers such as Skip Frye, Shaun Tomson, and Rob Machado. 50 years of Surfer images arranged by Grant Ellis and JP Van Swae will be shown, along with a video montage of the best of Surfer TV put together by its producer Ira Opper, as well as a special tribute to the legends of the lens Jeff Divine and Art Brewer. The evening will be a gathering of the tribe, a celebration of the magazine, and a reunion of like-minded individuals sharing stories.

The night begins at the California Surf Museum, 312 Pier View Way, Oceanside, 6:00 pm for an exclusive VIP reception, which includes dinner and drinks. A display of all 50 years of Surfer covers as well as Surfer memorabilia will be on display. Tickets are limited! $75 each, and for members of the California Surf Museum (CSM) $55 each. VIP ticket holders will be provided with reserved seating at the Tribute.

The Tribute will be held at the Grace Theater, located at 102 North Freeman Street, Oceanside, CA. Show time is 8:00 pm and doors open to the general public at 7:00 pm. General admission is $35 and for CSM members, general admission is $30.

A special after-party immediately following the Tribute, will be held at Harney Sushi, 301 Mission Ave., Oceanside to continue the night with music, laughter and sushi.
Sponsors for the evening include:

Tickets maybe purchased online at californiasurffestival.com or surfmuseum.org or for more information on tickets
call (760) 721-6876.

The Surfer Magazine 50th Anniversary Tribute is part of the
California Surf Festival
Movies-Music-Photography-Art-Culture
Nov. 19-22 in Oceanside
for information on the festival go to californiasurffestival.com
California Surf Festival Special Events
An Evening with Nat Young
Thursday, November 19th, 7:00 pm

Jake Shimabukuro in Concert
Friday, November 20th, 8:00 pm

Champagne Reception with Photographer Clark Little
Saturday, November 21st, 1:30 pm

1st “Silver Surfer Award” to Gary Linden
Sunday, November 22nd, 3:00 pm

Hot Grom Awards Ceremony
Sunday, November 22nd, 4:30 pm
California Surf Museum
The California Surf Museum serves as an international repository and resource center on the lifestyle sport of surfing through capturing, preserving and chronicling its art, culture and heritage for the education and enjoyment of future generations.

The California Surf Museum is a 501(c)(3) non-profit organization located at 312 Pier View Way, Oceanside, CA 92054.

Open daily 10am-4pm with extended hours Thursdays to 8pm. Admission is free to members, $3 for general admission, $1 for seniors, students and military, and free for children under 12.
TICKETS ON SALE NOW!
Second issue of Surfer and favorite of founder
John Severson

Tribute held at:
Grace Theater
102 North Freeman St. Oceanside, CA

Surfer Magazine Tribute Tickets:

Special VIP ticket
includes VIP Reception at the California Surf Museum with dinner and drinks, and reserved seating at theater
$55 members of CSM
$75 non-members

General
Seating ticket
$30 members of CSM
$35 non-members

Buy online
californiasurffestival.com
or
surfmuseum.org
or
call (760) 721-6876
CSM: California Surf Musuem
“This cover was a sucessful non-cliche that more or less introduced surf travel as a lifestyle.”
Steve Pezman
California Surf Festival
All Access Pass
includes all special events including Surfer Magazine Tribute, all VIP receptions, awards ceremony, and films

$125 members of CSM
($45 savings)

$200 non-members
non-member price also includes a 1-year membership to the
Californa Surf Musuem
($90 savings)

Buy online
californiasurffestival.com
or
surfmuseum.org
or
call (760) 721-6876

CSM: California Surf Museum
A favorite cover of editor Chris Mauro

The California Surf Festival is presented by

An historic event that is not to be missed…
See you there!

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