industry news

Surf Stronger TRX Workout Video Available Now

| posted on July 14, 2009

San Francisco, CA – July 14, 2009 – Fitness Anywhere, the pioneers of Suspension Training®, and Surf StrongerTM, the worldwide leaders in surf-specific training programs, today announced a brand new surf-specific training video that brings the performance benefits of Suspension Training to bear against the unique physical demands of surfing.

This new video release is a thirty-minute full-body workout that targets the muscles and movements that are critical to surfing performance and injury prevention. The video is the third in the popular Surf Stronger series, and features professional surfer and surfing icon, Holly Beck. The follow-along, real-time video will be sold as a download and requires the use of the TRX Suspension Trainer.

“We are all about offering the best programming and services for surfing fitness and performance. TRX Suspension Training is one of the most effective, and time efficient tools for training,” said Surf Stronger Co-Founder and President, Todd Walsh. “Now with just a TRX Suspension Trainer and our video, you can take your workout anywhere, and get one of the best workouts ever for surfing.”

“One of our major goals as a company is to help athletes become stronger and perform at a higher level. Surfing is one of the most demanding physical sports, so it makes sense that if you want to perform at your best, you want the best training program. We are excited to work with the Surf Stronger crew, to bring TRX Suspension Training to surfers worldwide,” Randy Hetrick, Founder and President of Fitness Anywhere, Inc.
Hetrick created the earliest incarnations of the TRX Suspension Trainer while leading elite Navy SEAL units on deployment in remote locations. The TRX was ideal in allowing SEALs to maintain optimal conditioning in even the tightest quarters or remote locations. In much the same way, the TRX provides a formidable tool for surfers who so often travel the globe for those coastal, and oftentimes, remote locations that offer optimal surfing conditions. Since its development, the TRX has found a growing following in the world of sports performance as well as within the mainstream fitness and personal training industries.

“I really like the TRX for athletic training,” said Scott Adams, CSCS, Program Director at Surf Stronger. “Our Surf Stronger TRX Workout will get you in shape and keep you in shape to surf at your best.”

Professional surfer and Surf Stronger athlete, Holly Beck, added, “The beauty of this workout video and the TRX is that it can help improve the conditioning and performance of any surfer — from the total beginner all the way to the high-performance professional.”

The musical soundtrack consists of music from the Surf Stronger House Band, The Rondo Brothers, and Mermen.

The TRX Suspension Trainer ($149.95), and Surf Stronger video download ($14.95) are both available now at www.fitnessanywhere.com or www.surfstronger.com.

About TRX Suspension Training®
Suspension Training is a workout that develops strength, balance, flexibility and core stability simultaneously. It requires the use of the TRX® Suspension TrainerTM, a highly portable performance training tool that leverages gravity and the user’s body weight to enable hundreds of exercises for every fitness goal.

For more information on TRX Suspension Training products and services visit www.fitnessanywhere.com or call the company at (888) 878-5348.

About Surf Stronger
Golden Coast Productions, Inc., the leaders in surf-specific training, design, produce and sell the popular Surf StrongerTM video series. Drawing on research-based principles of exercise science and extensive surfing experience, Surf Stronger training offers easy-to-follow, challenging, and effective workouts. The workouts focus on what surfers need most: improving flexibility, power, and core strength and are sold worldwide as DVDs and digital downloads. The workouts are designed to be highly effective, yet require minimum equipment and can be performed anywhere.

Surf Stronger DVD covers are made with post-consumer recycled paper, and one percent of net revenue is donated to environmental causes through 1% For The Planet. Surf Stronger videos are designed, produced, and made in California.

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