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SPY HAPPILY PRESENTS THE SECOND ANNUAL SUN DIEGO HIGH SCHOOL SURF TEAM SHOWDOWN

| posted on May 29, 2013

CARLSBAD, Calif.—San Diego-based eyewear brand SPY®—known for its happy irreverence and surf heritage—is once again partnering with Sun Diego Boardshops for a fun and unique surfing event uniting 12 San Diego high school surf teams and their communities.

The Sun Diego High School Showdown Presented by SPY will feature The Game™ format—a one-of-a-kind competition designed by ASP World Title runner-up Brad Gerlach, where surfers work together for the win, rather than only attaining scores for their individual performance. Each team will experience an individualistic sport in the same way their classmates do with team sports like baseball, football or basketball. Last year’s division winners—Point Loma Pointers and University City Centurions—will defend their titles against San Diego’s finest high school surf teams.

“With so much great feedback and happy schools from last year’s event we had to team up with Sun Diego and do it even bigger and better,” says Chris Abad, SPY surf team manager. “We expanded the event to add four more high schools and an extra day to the competition schedule so everyone can get in on the fun. Gerlach’s Game™ format is a great team-building exercise for the kids and, like our brand, takes an unusual approach to the normal way of doing things.”

The only surfing competition that incorporates timeouts, coaches, and referees, The Game™ allows each high school to be represented by a maximum of 12 athletes. Teams are comprised of four starters, two substitutes and six non-active reserves. Like a three-inning baseball game, “heats” have a top and bottom of each period lasting 12 minutes, with a total running time of 90 minutes. Each ride will be scored individually; with top wave scores added together to form the final team tally and determine the winners. Further legitimizing the event, the judging panel is comprised of former and current professional surfers. Awards for Most Valuable Player and Most Radical Maneuver will go to standout performers at the end of each game.

The competition kicks-off at 7:30 a.m. on June 1 with Division 1 hitting the water, immediately followed by additional divisions, with the action concluding at 5:00 p.m. for the day. The action on Sunday, June 2 will also commence at 7:30 a.m. with finals scheduled for after lunch, immediately followed by an awards ceremony. Prior to the final round, SPY surf athletes will hit the water for an exciting and progressive expression session. Participants will be treated to food and drinks from Señor Grubby’s eatery as the day unfolds.

For more information about the Sun Diego High School Showdown Presented by SPY, go to (needs page update) http://www.sundiego.com/static/events/high_school_surf_team_showdown.php. For more information about SPY, log-on at www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and @spyoptic on Instagram.

About SPY Inc.: We have a HAPPY disrespect for the usual way of looking (at life). This mindset helps drive us to design, market and distribute premium products for people who “live” to be outdoors, doing intense action sports, motorsports, snow sports, cycling and multi-sports—the things that make them HAPPY. We actively support the lifestyle subcultures that surround these pursuits, and as a result our products serve the broader fashion, music and entertainment markets of the youth culture. Our reason for being is to create the unusual, and this is what helps us deliver distinctive products to people who are active, fun and a bit irreverent, like us. It’s what makes us HAPPY, and our customers, too. Our principal products—sunglasses, goggles and prescription frames—are happily marketed with fun and creativity under the SPY® brand. More information about SPY may be obtained from: www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and Instagram @spyoptic.

About Sun Diego Boardshops: Sun Diego Boardshops has 10 San Diego County locations, specializing in Southern California active lifestyle and youth culture. We provide the best selection of skate, surf and beach apparel, accessories and equipment for 30 years running. We constantly strive to give our customers a rewarding in-store and on-line experience, and their approval is our highest priority. Sun Diego Boardshops has received numerous awards and accolades over the years including the Surf Industry Manufacturers Association’s (SIMA) Women’s Retailer of the Year in 2008 and Retailer of the Year in 2005. We have also been voted Best Surf Shop for nine years running by the San Diego Union Tribune Readers Poll. We’re not your standard shopping experience.