industry news

SPY FOLD SLIDES HAPPY THINGS INTO SMALL PLACES

John John Florence Signature Sunglass Hits Stores and the Road

| posted on August 14, 2013

Fold

CARLSBAD, Calif.—SPY® is happy to introduce the Fold—a foldable sunglass inspired by SPY’s John John Florence. As a pro surfer, John John has life on the road down pat: pack tight and travel light. With this in mind, John John and SPY designed the multi-­‐hinged Fold frame, which “folds” up to fit neatly in it’s pouch or a pocket without fear of getting lost or scratched.

“I spend a lot of my time traveling, and I wanted a sunglass that I could pretty much take anywhere,” says John John. “The Fold is easy to pack and it won’t get mangled with all my gear. Plus, it comes with a rad pouch that doubles as a wallet.”

The Fold is custom-­‐built from virtually indestructible GrilamidTM and features a bridge hinge, 5-­‐barrel hinges at the frame and temple, and mid-­‐temple pin hinges for quick folding and stowing, as well as 6-­‐ base curve polycarbonate lenses, 100% UV protection and a custom, collapsible pouch with a slot for cards.

“John John has a unique style that’s both classic and cutting edge, so we worked together to design a folding glass that embodied this,” says Juliette Koh, SPY product director. “The Fold’s vintage styling exhibits strong and masculine lines, and one of the colorways features the innovative new Happy Lens technology.”

The latest addition to SPY’s versatile eyewear line, the Fold will feature SPY’s revolutionary new Happy LensTM technology—an innovative lens designed to let in the sun’s “good” rays that promote balance in the body—fostering a positive uplift in mood and alertness—while simultaneously blocking the “bad” rays. As an added bonus, it’s also a polarized and color contrast-­‐enhancing lens, giving you the best visual experience possible.

Hitting stores this week, the Fold is available in three colorways—Matte Black with Happy Bronze Polar w/Black Mirror Lens, Matte Black with Bronze w/Red SpectraTM Lens, and Matte Black with Grey Lens. MSRP for the Fold ranges from $120 to $180.

For more information about the Fold, go to http://www.spyoptic.com/fold/d/1403_c_100. For more information about SPY, log-­‐on at www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and @spyoptic on Instagram.