industry news

Split Clothing Brand Signs Mikala Jones

| posted on December 20, 2010

Split Clothing is proud to announce the signing of Mikala Jones to lead their surf team. As part of the re-launch of the brand, Mikala will play a key role in establishing the image of the company. Mikala has been a top rider for Split since 2001.

He is known globally for his free surfing lifestyle, traveling the world, living most of the time in Bali and part-time in Hawaii. The first collection for the re-launch of the young men’s line is set for spring 2011 and women’s is fall 2011.

“Mikala was the first person I thought of when planning to re-launch the brand,” said David Patri, President of Life Distribution, LLC. “You cannot say enough good things about Mikala, he embodies the relaxed lifestyle of surfing while maintaining the drive to explore and discover new places, waves and culture.”

Split Clothing Brand and Mikala Jones became synonymous during the early 2000’s and it was only natural that Mikala lead the brand again. Split will offer Mikala signature boardshorts for Fall 2011 after thorough testing. “MJ Allday” is in the water constantly, tracking swells, developing new camera techniques, getting the work done. His current sponsors are Split, Verta, Matuse, T&C, D Surf, Dragon and Future Fins. We all dream of his lifestyle and he makes it look easy.