industry news

Sol Republic Launches Exclusive Headphone Line Designed for Action Sports Retailers

Virtually indestructible headphones deliver incredible sound and styles at accessible price points

| posted on January 12, 2012

The Agenda Show – Long Beach, CA, January 5, 2012 – Committed to
changing the world one listener at a time, SOL REPUBLIC today announced
an exclusive line of headphones designed specifically for action sports
retailers. Looking to grow the brand organically within action sports
through its dedicated internal team, SOL REPUBLIC is partnering with
athletes and ambassadors in action sports to help bring great sound,
style and durability to everyone.
“Just like action sports, SOL REPUBLIC is deeply rooted in the music
lifestyle. Sports are emotional and music is emotional. When music
sounds better, you feel better and perform better. We’re committed to
making better-sounding headphones affordable to everyone.” Said Kevin
Lee, Co-Founder and CEO of SOL REPUBLIC.

Designed from the ground up, SOL REPUBLIC headphones come in four
different models, including two advanced on-ear versions, Tracks and
Tracks HD, as well as two in-ear models, Amps and Amps HD. Obsessed
with sound quality, SOL REPUBLIC headphones deliver the full-bass punch
and clear highs of the most demanding music, without distortion.
Featuring a groundbreaking modular design, SOL REPUBLIC Tracks
headphones are the first fully interchangeable headphones to feature
incredible sound, style and durability. Designed for customization,
Tracks & Tracks HD offer swappable “Sound Track” headbands and
detachable cables with full mic/remote control, so you can easily change
your headphone colors and styles. Standard Tracks are available in
black, white or red and Standard Tracks HD are available in black, grey
or white.

In addition to the standard colorways, SOL REPUBLIC today introduced
five new Sound Track designs that are exclusively available through
action sports retailers. These five fresh designs are a complement to
the unique style and individuality from each action sport genre,
including skate, snow and surf.
Lee added, “To enable athletes to integrate music into their sports and
fashion into their music, SOL REPUBLIC has created a product line that’s
specifically for and exclusive to the action sports retail channel. This
new line is the proof point of our mutual passion for great sound,
unique style and demand for something totally fresh and unexpected in a
headphone.”

SOL REPUBLIC has also recruited its Saviors of Sound, which are a
dedicated team of DJ’s, musicians, athletes and advocates equally
dedicated to ridding the world of hollow-sounding headphones. As the
first action sports Savior of Sound, pro surfer Julian Wilson will be
introducing his fans around the world to SOL REPUBLIC’s music
philosophy. And his fans will see Wilson exclusively sharing his
Soundtrack Of Life, including his favorite songs and musical influences,
with SOL REPUBLIC’s community on Twitter and Facebook. Wilson is also
collaborating with SOL REPUBLIC’s product design team to create a fresh
and unexpected Sound Track headband design.

Beyond great style, SOL REPUBLIC Tracks & Tracks HD address two of the
most pressing concerns among headphone users today – durability and
comfort. Constructed from SOL REPUBLIC’s proprietary new polymer called
FlexTech(tm), the Sound Track headbands are virtually indestructible -
they can twist, bend and drop without breaking. We’re backing up our
indestructible claim with the most aggressive guarantee on the market.
Everyone who purchases a SOL REPUBLIC Tracks, Tracks HD or separate
SoundTrack headband can get a free replacement headband if the original
breaks within 1,000 days from the purchase date.

To support SOL REPUBLIC’s launch to the action sports community, we are
also introducing the first headphone customization kiosks at retail
stores so customers can check out each headphone and build their own
custom headset by choosing a cable, Sound Track headband color or design
and Sound Engine Speakers. Action sports athletes, fans and enthusiasts
prefer to shop at action sports retail stores and SOL REPUBLIC is
providing unique ways for these customers to find the exclusive products
that complement their lifestyle. SOL REPUBLIC’s exclusive product line
and listening kiosk will be at action sports retailers in late February.

SOL REPUBLIC’s on-ear Tracks ($99.99), Tracks HD ($129.99) and in-ear
Amps ($59.99), Amps HD ($99.99) and exclusive Sound Track feature design
headbands ($34.99).

About SOL REPUBLIC
SOL REPUBLIC is a global consumer electronics company dedicated to
enhancing people’s lives through better-sounding headphones. Comprised
of music fanatics, SOL REPUBLIC develops its products from the ground up
to make headphones that look, sound and feel unlike anything else in the
market. SOL REPUBLIC has offices in California, Oregon and New York City
and is developing an army of followers, fans and dreamers in its
worldwide social media communities.

www.SOLREPUBLIC.com
facebook.com/SOLREPUBLIC
twitter.com/SOLREPUBLIC

MEDIA CONTACTS:

Melissa Keklak
MMKpr
melissakeklak@solrepublic.com
+1.570.460.8509

Facebook: Facebook.com/SOLREPUBLIC
Twitter: @SOLREPUBLIC