A decade after co-founding Electric Visual and playing a major role in leading the brand to the forefront of the sunglass and goggle world, Mike Carter is set to conquer a different part of the cranial real estate market by joining Skullcandy as the new Vice President of Global Marketing.
“You check out the long list of not only what he accomplished at Electric but during the years before, and add all that talent to the reputation he has in this industry and it’s just staggering,” said Rick Alden, Founder and CEO of Skullcandy. “I look at what Skullcandy needs in this role and there isn’t a guy in the world better suited than Mike. To say we’re stoked to have him join us is an understatement.”
Carter is a veteran in action sports. Before co-founding Electric Visual, he managed renowned Laguna Surf and Sport, and later went on to run sports marketing for Arnette. After helping to build Electric into a worldwide brand with more than $25+ million in revenue, Volcom acquired the company and Mike continued to build the Electric brand globally with massive success.
“This is a very rare and unique opportunity to join such an incredible team. The brand passion that Rick Alden and the entire Skullcandy family have created is infectious, and I’m excited to make my own unique contribution to a category leader that shares my similar marketing values and visions. I
look forward to being apart of the next chapter in the ever evolving Skullcandy story. Let the good times roll…”
Skullcandy has experienced colossal growth since its founding in 2003 and is now the second most popular headphone brand in the world. With several major launches in 2009-including the launch of Skullcandy headphones at AT&T and the impending launch of the Skullcandy iPhone application for Apple-and a roster of exciting announcements for 2010 and beyond, Skullcandy welcomes Mike Carter to the team and gears up to make some serious noise!
Skullcandy designs headphones, mp3 player watches, audio accessories and other audio-enabled lifestyle products, such as backpacks with built-in speakers and iPod controls. Skullcandy also collaborates with select brands to integrate its audio technology into products from snow helmets to outerwear, apparel, packs and bags. Skullcandy gear is sold worldwide through top retailers, specialty outlets and can be viewed online atwww.skullcandy.com