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SEVEN TIKI® Spiced Rum Sponsors 2nd Annual Nightriders Tow-At Contest

| posted on August 16, 2010

Top New Jersey surfing talent enlisted for under the lights event in Ortley Beach, N.J.

FOR IMMEDIATE RELEASE

Coral Gables, Fla. — August 16, 2010 — SEVEN TIKI® Spiced Rum, a Fijian rum with spices and other natural flavors, today announced its sponsorship of the 2nd Annual Nightriders Tow-At contest in Ortley Beach, N.J. on Friday, Aug. 20, 2010. The event, organized by New Jersey kingpin and contestant Sam Hammer, will also feature New Jersey surfers Andrew Gessler, Kevin Richards, Zack Humphries, Brendan Buckley, Matt Keenan, Randy Townsend, and Mike Gleason. Other sponsors include RHYTHM Apparel, Planet Surf and Nixon Watches.

Details:

Name: Nightriders 2 Tow-At Surfing Event

Date: Friday, Aug. 20, 2010

Time: 9:00 p.m., ages 21+

Band: Burning Sun, Brick & Mortar

Contest Rules: 10-minute heats, unlimited waves, best score wins

Prize Purse: $1,500 First Place, winner takes all

“Having the contest at night, and the beach packed with people, makes for a great stadium event to blast airs and just charge,” stated Sam Hammer, tow-at driver, contestant and contest organizer. “With $1,500 on the line, I know the crowd is going to be loud and guys are going to step up.”

The uniqueness of the setting and the talent organized for this special surf event will bring a great time to Seaside Heights, N.J. with thousands of people in attendance jockeying for a great seat.

“Supporting an event that brings the New Jersey surf community together is an easy decision,” said Billy Melnyk, senior brand manager, SEVEN TIKI Spiced Rum. “The festival atmosphere and the energy surrounding the Nightriders will make this event memorable for years to come. It brings excitement to surfing in New Jersey and SEVEN TIKI is proud to be a part of it.”

About SEVEN TIKI

SEVEN TIKI is a Fijian rum with spices and other natural flavors made from the finest Polynesian sugar cane, mellow spices and pure, untouched water to produce a full-bodied, yet smooth premium rum specialty.  SEVEN TIKI is crafted and aged in honor of brave Polynesian travelers who navigated the South Pacific guided on their voyages by seven Tikis carved at the helm of their canoes.  For additional information about SEVEN TIKI visit www.SEVENTIKI.com.

Editor’s Note: Logos and images and are available by contacting Ryan Marks at 407.242.8548 or ryan@lionizepr.com; or Joe Gerbino at jgerbino@seventiki.com.

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SEVEN TIKI contact:

Joe Gerbino, SEVEN TIKI, 786.264.8421, jgerbino@seventiki.com

Press contact:

Ryan Marks, President, Lionize PR, 407.242.8548, ryan@lionizepr.com

SEVEN TIKI Spiced Rum.

ENJOY RESPONSIBLY.

www.SevenTiki.com

©2010 Seven Tiki and the Seven Tiki Design are Trademarks and/or registered trademarks.

Seven Tiki Imports, Coral Gables, FL.

Fijian Rum with Spices and Other Natural Flavors. 35% Alc by Vol.