industry news

Saxon Boucher Joins Action Sports Group Sales Team

| posted on December 30, 2009

Dana Point, Calif. – The Action Sports Group (ASG) adds new Account Executive, Saxon Boucher, to their Sales Team. Saxon who was featured on the cover of Surfing Magazine in 1997, will be focused on endemic advertising sales primarily for the ASG’s boardsport titles: Surfer, Surfing, Skateboarder and Snowboarder.

Saxon is a well established industry veteran in and out of the water. After surfing professionally for over a decade he served as Hurley’s “Ambassador of Aquatic Fun” doing retail marketing and advertising sales. Over the course of his career Saxon has developed strong working relationships with various endemic brands and media partners.

These relationships will facilitate his transition from the retail to the media side of the business. “Saxon brings a level of expertise to the ASG Sales Team that will be a tremendous asset in growing our Digital and Print business,” says Group Publisher, Tony Perez. “I have no doubt that he will be starter and all-star on our team!”

Saxon is enthusiastic about the potential this new opportunity holds for both, the ASG and himself professionally. “I am really excited to have the opportunity to work with the great team at ASG,” says Saxon. “I have worked with these magazines throughout the course of my career, so it really feels like home.” Saxon is already in-house at the ASG devising plans to take an already amazing group and product to the next level.

The ASG is proud to welcome Saxon Boucher to the team and looks forward to seeing his expertise in action.

About Source Interlink Media’s Action Sports Group (ASG)
Reaching more than two million enthusiasts, Source Interlink Media’s Action Sports Group (ASG) is the dominant force in the action sports and adventure sports arenas. In addition to publishing leading lifestyle publications such as Surfer, Surfing, Snowboarder, Skateboarder, Bike, Powder and Canoe & Kayak, Source Interlink Media’s ASG delivers a cutting-edge network of online properties, events and television programming. www.actionsportsgroup.net