industry news

Sage Erickson Wins Paul Mitchell Supergirl Pro

Paige Hareb Places Second at ONLY ALL-WOMEN’S 6-STAR ASP Event in US

| posted on August 13, 2012

2012 Supergirl Champ Sage Erickson. Photo: ASP/Griggi


Oceanside, CA (August 11, 2012) — Eighty of the best surfers from around the globe converged at the iconic Oceanside Pier this week for the Paul Mitchell Supergirl Pro— the largest all-women’s surf contest in the world. The three-day contest, the only ASP 6-Star competition in North America, came to a thrilling close on Saturday with Supergirl vet, Sage Erickson (Ventura, CA) taking the Supergirl cape and the title. Spectators packed the beach for the finals as 12 of the world’s best female surfers took to the waves to battle for a piece of the $40,000 purse. Sage Erickson eventually bested Paige Hareb (New Plymouth, NZ) in the head-to-head finals round to claim the $8,000 top prize.

The California-based surfer started strong in the final and led the bout after the heat’s opening exchange with powerful backhand turns on the lefts running in to the pier. Erickson went on to hold the lead for the remainder of the heat despite Hareb’s valiant effort and the Paul Mitchell Supergirl Pro marks the first major ASP victory of her young career.

“I’m so humbled and excited to come off with a win in the first ASP 6-Star Paul Mitchell Supergirl Pro. They put on such an amazing event. It’s such a great arena to win in and they’re always so supportive,” said Supergirl Pro champ Sage Erickson. “To be able to win this contest back home in California, in front of all of my friends, family and peers is so amazing.”

After three days of competition, the field of 80 competitors was ultimately narrowed to two head-to-head semifinal rounds between Sage Erickson and Courtney Conlogue, and Paige Hareb and Jacqueline Silva, sending Hareb and Erickson to battle for the podium. Despite posting the contest’s highest single-wave score— just shy of a perfect 10 with two outstanding backside turns that earned her a 9.83 and got a roaring ovation from the crowd—Conlogue was edged out by ultimate winner Erickson.

“It was definitely a super close heat and I just couldn’t find the last one,” Conlogue said. “Sage (Erickson) did a good job out there. She got over me on priority and put on a great show.”

Sage Erickson, making her way to the podium. Photo: ASP/Griggi

PAUL MITCHELL SUPERGIRL PRO OFFICIAL RESULTS
QUARTERFINALS:
Quarter 1: Courtney Conlogue (USA) 16.50, Bianca Buitendag 8.00
Quarter 2: Sage Erickson (USA) 14.10, Malia Manuel (HAW) 13.27
Quarter 3: Paige Hareb (NZL) 11.53, Philippa Anderson (AUS) 8.87
Quarter 4: Jacqueline Silva (BRA) 12.83, Paulina Ado (FRA) 12.43

SEMIFINALS:
Semi 1: Sage Erickson (USA) 13.53, Courtney Conlogue (USA) 12.23
Semi 2: Paige Hareb (NZL) 14.03, Jacqueline Silva (BRA) 10.26

FINALS:
First: Sage Erickson (USA) 14.00
Second: Paige Hareb (NZL) 13.00

“While this is the inaugural Paul Mitchell Supergirl Pro, the event actually marks the fifth year that Supergirl has supported women’s surfing. Several of the current WCT pros came up through the ranks earning spots on the Supergirl podium, and they’ve continued to be incredibly supportive of the opportunity that the contest gives to female athletes,” said Rick Bratman, CEO of ASA Entertainment, the event’s management company and one of the leading producers of action sports event and television programming in the US. “We’re thrilled to have Paul Mitchell step up to support the contest this year,” Bratman added. “Their on-site styling suite was a huge hit with all the fans that came out to watch the competition.”

The Paul Mitchell Supergirl Pro is the first event of the 2012 Supergirl Jam Series, the action sports industry’s largest all-female competition and lifestyle series, featuring more than 150 female pros in surfing, skateboarding and snowboarding.

“The world’s best female surfers put on an amazing display of super powers over the course of the entire event,” said Barry Ziehl, Senior Vice President of Worldwide Marketing and Public Relations for Warner Bros. Consumer Products. “We are incredibly proud to have partnered Supergirl with Paul Mitchell, ASA and Warner Bros. Television’s Suburgatory to take this year’s contest to the next level. These young women deserve the support.”

The Paul Mitchell Supergirl Pro will be broadcast nationally on Fox Sports Net (FSN) and Fuel TV in the fall. Stay tuned to www.SupergirlJam.com and www.asaentertainment.com for show times, dates and more information.

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About ASA Entertainment:
Founded in 1994, ASA Entertainment Group, LLC is an action sports event, television and content production agency focused on creating and executing customized, turn-key marketing programs that range in scale from grassroots to global. ASA’s events, featuring skateboarding, freestyle BMX, inline skating, freestyle motocross, snowboarding, surfing and music, are broadcast domestically on eight networks (including CBS and Fox Sports Net), and distributed to more than 700 million HH globally via 30 international broadcast partners. ASA’s productions span the spectrum from large, international competitions such as the ASA Action Sports World Tour, the World Championships of Freestyle Motocross, The Supergirl Jam Series and the ASA Big-Air Triples to amateur contests, lifestyle and branded entertainment events, demonstrations, exhibitions, school programs and mobile tours. After 17 years as a leader in action sports, ASA Entertainment regularly connects brands to consumers through its platform of premium action sports and lifestyle content.

About ASP:
The Association of Surfing Professionals (ASP) is the governing body of professional surfing. Crowning surfing’s undisputed world champions since 1976, the ASP sanctions the following tours: the Foster’s ASP World Tour, the ASP Women’s World Tour, the World Qualifying Series (WQS) and the World Longboarding, Junior and Masters Championships. The ASP is dedicated to showcasing the world’s best surfing talent in a variety of progressive formats and has revolutionized the way the world watches surfing via their webcasts. The organization is divided into seven different regions: Africa, Asia, Australasia, Europe, Hawaii, North America, and South America.

About Warner Bros. Consumer Products:
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About DC Entertainment:
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world. In January 2012, DC Entertainment, in collaboration with Warner Bros. and Time Warner divisions, launched We Can Be Heroes—a giving campaign featuring the iconic Justice League super heroes—to raise awareness and funds to fight the hunger crisis in the Horn of Africa.

SUPERGIRL and all related characters and elements are trademarks of and © DC Comics.
(s12)

About Suburgatory:
Praised for its “clever writing” by the Los Angeles Times and featuring “one of the best comedic ensembles on TV” according to The Huffington Post, the acclaimed comedy Suburgatory returns for its second season October 17, airing Wednesdays in its new time period of 9:30/8:30c on ABC, following Modern Family. The series stars Jeremy Sisto (Law & Order, Six Feet Under), Jane Levy (Shameless), Ana Gasteyer (Saturday Night Live), Rex Lee (Entourage), Chris Parnell (Saturday Night Live), Carly Chaikin (The Last Song), Allie Grant (Weeds), with Alan Tudyk (Knocked Up) and Cheryl Hines (Curb Your Enthusiasm). Suburgatory was created by Emily Kapnek (Hung, Parks and Recreation), who also executive produces the series, from Piece of Pie Productions in association with Warner Bros. Television.

For many, the suburbs are seen as a perfectly manicured slice of heaven. But for one teenage transplant from New York City, the suburbs represent her unique version of hell. Forget purgatory — this is suburgatory, or so it seemed to 16-year-old Tessa (Levy) when her father, George (Sisto), uprooted them from their beloved apartment in the city to move to the anything-but-urban town of Chatswin. A family comedy that asks us not to judge our neighbors until we’ve gardened in their clogs, Suburgatory is also about one man’s struggle to answer the question that has plagued parents for all time: Is the safe choice really the right choice?

Media Contacts:
Jennifer Chidester Bobby Shadley
Limelight PR for ASA Entertainment Group, LLC Association of Surfing Professionals (ASP)
(858) 472-1952 Mobile (949) 290-9135 Mobile
(321) 722-9300 Main (714) 536-3500 Main
Jennifer@thelimelightpr.com bobby@aspworldtour.com