industry news

Rob Machado's Drifter to be Webcasted during Montalban Premiere

| posted on November 02, 2009

After receiving rave reviews in Japan, Hawaii and Australia, Rob Machado’s definitive surf travel film, The Drifter, will return home for a domestic tour starting this week. The Drifter Tour, which begins November 4 in Encinitas and ends November 19 in Laguna Beach, will cover 11 venues along the West and East Coasts, along with a few private screenings in between. “It’s been a fun ride so far,” says Machado of his premiere tour abroad. “Maybe not quite as fun as some of the waves I rode in the film. But I’ve really enjoyed showing the last two years of my life to people.”

For all those who can’t attend or want to enjoy the movie from the comfort of their own laptop, there will be a live stream of the November 5 premiere at The Montalbán in Los Angeles. Like every tour venue, this will include an acoustic set with Machado and Jon Swift, the full-length feature film and a post-movie Q&A with Machado and Taylor Steele. The live webcast begins at 8 p.m. this Thursday. Log on to www.hurley.com/live to watch it all unfold.

The Drifter Tour also coincides with the November 3 launch of the special edition DVD, which includes a booklet and 18-minute bonus surf segment. Go to www.thedriftermovie.com <http://www.thedriftermovie.com> or core surf shops to get your copy.

Directed by Taylor Steele and produced by Hurley and Warner Bros. Records, The Drifter starts in Bali, where Machado is looking for life’s deeper meaning. That surf trip ends up taking him on a soul-searching journey where he eventually finds himself in Indonesia’s outermost reaches with nothing but a surfboard, his journal and a tent. Machado’s conclusion after scoring more perfect waves than any surfer could ever wish for? There’s always a new dream to chase.

A complete listing of Drifter tour dates and venues are as follows:

11/4/09 SAN DIEGO @ La Paloma Theater
Shows at 7 p.m. and 9 p.m.

11/5/09 LOS ANGELES @ The Montalbán
Doors open at 8 p.m.

11/7/09 FLORIDA @ Coconuts on the Beach
Doors open at 7 p.m.

11/9/09 NORTH CAROLINA @ Blockade Runner Beach Resort
Shows at 7 p.m. and 9 p.m.

11/11/09 VIRGINIA BEACH @ Contemporary Art Center of Virginia
Shows at 7 p.m. and 9 p.m.

11/12/09 NEW JERSEY @ Algonquin Theater
Doors open at 7 p.m.

11/15/09 SANTA BARBARA @ Victoria Hall Theater
Doors open at 7 p.m.

11/16/09 SAN FRANCISCO @ Victoria Theater
Doors open at 7 p.m.

11/17/09 SANTA CRUZ @ Del Mar Theater
Doors open 7 p.m.

11/18/09 SAN LUIS OBISPO @ Fremont Theater
Doors open at 7 p.m.

11/19/09 LAGUNA BEACH @ South Coast Theater
Doors open at 7 p.m.

For info on tickets, go to www.thedriftermovie.com or www.hurley.com

About Hurley:

Founded in 1999, Hurley is a leading youth brand rooted in surf, skate, art, music and beach cultures. Driven by creativity and freedom of expression, Hurley develops world-class products for guys, girls and kids, including sportswear, footwear, eyewear, accessories, loungewear, swimwear and wetsuits. A wholly owned, independently run subsidiary of Nike, Inc., Hurley’s corporate headquarters are located in Costa Mesa, CA, with international offices in Tokyo, Sydney, Barcelona and Bali. www.hurley.com <http://www.hurley.com>

About Rob Machado:

Machado is one of the greatest surfers of all time. Growing up in Cardiff By The Sea, California, young Machado quickly rose up the national amateur ranks and found a good sparring partner in nine-time world champ, Kelly Slater. Those battles peaked in 1995, when they competed for a world title at the Banzai Pipeline. Kelly won the heat, but Machado’s “high-five” as he exited a gaping, 8-foot tube is regarded as one of the greatest moments in professional surfing history. Machado followed that world-runner-up finish with a Pipe Masters victory in 2000. Since then, Machado has taken his foot off the competitive gas and focused more on surfing the world’s best waves on his own terms. Part of those terms involves giving back in every way he can, including his own non-profit, the Rob Machado Foundation a California 501c3 created to fund environmental after school programs to help children understand their contribution to a healthy earth and his Hurley H20 campaign (promoting potable water awareness around the world). These efforts have been recognized by a growing list of organizations, his most recent being the 2009 Waterman of the Year Award by the Surf Industry Manufacturer’s Association. (SIMA)

Documents and/or Photos available for this release at www.hurley.com/downloads/drifter