industry news

Rip Curl Announces Mirage Boardshort Premium Retailer Partnership Program

Costa Mesa, CA: The launch of Rip Curl’s MIRAGE Boardshort Premium Retailer Program has officially been ignited in core surf shops nationwide. The MIRAGE is Rip Curl’s Ultimate Boardshort, boasting Elastostretch 3 (ES3) fabric, STL stitchless technology, and a slew of other functions and features, making it the lightest constructed performance boardshort on the market.

Sworn by and trusted by Rip Curl’s A-Team, including World Champ Mick Fanning, Owen Wright, amongst others, Rip Curl has teamed up with a host of valued core retail partners to bring the MIRAGE experience to the next level. Each MIRAGE Premium Retail Partner will have a custom MIRAGE 4-way fixture, custom MIRAGE POP, and a plug on our official MIRAGE microsite: www.ripcurl.com/mirage

“We believe the MIRAGE is the Ultimate Boardshort,” stated Rip Curl CEO, Kelly Gibson. “We’re excited to launch a program which allows us to connect the dots between our key product, the marketing that surrounds it, and a list of our valued core retail partners, which ultimately will tell the story of the MIRAGE boardshort.”

Rip Curl thanks and recognizes their official MIRAGE Premium Retail Partners:

West Coast/Hawaii

Barnfields – Haleiwa, HI

Beach House – Santa Barbara, CA

Hanalei Surf – Hanalei HI

Hansen’s – Encinitas, CA

HIC – Honolulu, HI

South Coast – San Diego, CA

Spyder PCH – Hermosa Beach, CA

Spyder Pier – Hermosa Beach, CA

Surf and Sea – Haleiwa, HI

Surf Concepts – Manhattan Beach, CA

Surfride – Oceanside, CA + Solana Beach, CA

Surfside Sports – Costa Mesa, CA

East Coast/Caribbean

Atlantic Beach SS – Atlantic Beach, NJ

BC Surf & Sport – Fort Lauderdale, Fl

Blonde Johns – Gulf shores, AL

Brave New World – Point Pleasant Beach, NJ

Farias – Ship Bottom, NJ

Heritage Surf Shop – Ocean City, NY

Heritage Surf Shop – Margate, NJ

Heritage Surf Shop – Sea Isle City, NJ

Inland Ocean – Altamonte Springs, FL

Inlet Outlet – Manasquan, NJ

Innerlight – Pensacola, FL

Island Water Sports – Deerfield Beach, FL

K-Coast Surf Shop – Ocean City, MD

Liquid – Rehoboth Beach, DE

Maui Nix – Daytona Beach, FL

McKevlins – Folly Bch, SC

OBBC – Nags Head, NC

Real watersports – Rodanthe, NC

Ron Jon Surf Shop – Cocoa Beach, FL

Ron Jon Surf Shop – Ft Lauderdale, FL

Sea Level – Long Beach, NY

Surf & Skate – Jacksonville Beach, FL

Surf City North – Wrightsville Beach, NC

Surfers Supplies – Ocean City, NJ

Wallerbears – Myrtle Beach, SC

Wallerbears – Charlotte, NC

WRV – Virginia Beach, CA

For more information, check out www.ripcurl.com/mirage, or you can contact Rip Curl marketing coordinator, Chelsea Johns: cjohns@ripcurl.com