industry news

REEF Welcomes Taylor Knox to the Team

| posted on March 01, 2011

FOR IMMEDIATE RELEASE

(Carlsbad, CA) February 28th – 2011 – Reef is honored to announce the addition of surfing legend, Taylor Knox, to the footwear team. The California native will represent Reef’s Performance based line of Ridiculously Comfortable sandals around the world. Knox just resumed his 17th year on the ASP World Championship Tour at the Quiksilver Pro, which began February 26th on the Gold Coast of Australia.

Taylor Knox’s passion for extreme sports almost ended his career before it even had a chance to start. At the age of 15, Knox suffered a devastating back injury while skateboarding. Doctors insisted he would never surf professionally, but after undergoing surgery for a damaged lumbar, Knox defied the harsh sentence by turning to a healthy diet, core fitness training and intense physical therapy. Knox’s ambition to not only recover, but to come back better than ever, led him to a very successful amateur career as a star of the NSSA National Team. This eventually led to an even more lucrative career on the ASP World Championship Tour, where Knox is currently the oldest competitor on tour.

Reef Men’s Sr. Marketing Manager, Heath Walker comments, “The longevity of Taylor Knox’s career is a real testament to his commitment to the sport, and his tireless drive to perform at his most optimal level. He is an incredible ambassador for the brand.”

The Reef and Taylor Knox connection dates back to 1998, where Knox infamously rode a 52-foot monster at Todos Santos, winning the Reef Big-Wave World Championships. The ride earned Taylor global notoriety when it was awarded the $50,000 prize at the K2 Big-Wave World Championships.

Knox adds, “So pumped to be a part of the Reef team with such great surfers, and to be a part of a company that is a leader in the industry.”

The Reef Performance line of sandals is a collection of styles that are built for durability and superior comfort using the latest materializations and Reef comfort technologies.

Learn more about Taylor Knox and the Reef performance collection at www.reef.com.



MEDIA CONTACT: LINDY WILLIAMS
Phone 760.431.2300
Lindy_Williams@vfc.com
www.Reef.com

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ABOUT REEF
Reef is the exotic beach brand with its roots in an authentic surf heritage and a mysterious sensual spirit. Our purpose is to create innovative, comfortable products through a free-thinking, inspirational and soulful culture.