Reef Takes a New Direction for Miss Reef Calendar 2013
(Carlsbad, CA) Nov 12th, 2012 –Reef is proud to release the fourth in a five-year series of Miss Reef Calendars shot entirely in Latin America, an effort to bring the brand back to its Latin roots. The Miss Reef Calendar is an annual tradition, treasured by surfers for generations. And this year, it has a decidedly contemporary look.
For the 2013 calendar, Reef chose the wonder-filled Galapagos Islands. Isolated in the Pacific Ocean, some 600 miles off the coast of Ecuador. These “Enchanted Islands” have been celebrated for what they have to teach us about the natural world – full of countless species of unique flora and fauna in a pristine environment.
This installment in particular is a contemporary take on Miss Reef. It hints at a new creative heading with thoughtful art direction. Shot partially with traditional film and keeping the rich ecology and culture in mind, the result is a refreshing take on a longstanding Reef tradition.
Our team was tasked with the assignment of capturing the true essence of the Galapagos juxtaposed with the Miss Reef sensuality. We feel they captured the best of San Cristobal’s pristine landscapes and charming villages.
The 2013 Miss Reef Calendar is dedicated to the welcoming people of Ecuador, particularly the government and local people of San Cristobal, for their warm hospitality and enthusiasm in collaboration on this project.
Miss Reef has been a global icon in the surfing community for the past 25 years, and the calendar is a celebration of her, as well as the rich Latin American heritage of the brand. The recent series has included Brazil, Panama, and Puerto Rico.
To buy the Miss Reef Calendar, and to check out the behind the scenes video, please visit www.Reef.com
MEDIA CONTACT: LINDY WILLIAMS
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