Reef Surf Team Welcomes New Additions
Along with signing Conner and Parker Coffin, Reef steps up its brand representation with aggressive addition of seven top young athletes
(Carlsbad, CA)- January 27th, 2011 -Reef announced today the official addition of seven young athletes to it’s already all-star team of footwear sponsored surfers. Joining surf icons Rob Machado and Mick Fanning, Reef has locked in youth prodigies, Conner and Parker Coffin from Santa Barbara, Luke Davis from San Clemente, Ford Archbold from Newport Beach, Sterling Spencer of Florida, Brian Toth from Puerto Rico and Peter Devries from Canada.
Reef’s Global Team Manager, Heath Walker says, “We’re stoked to grow this inspirational youth movement at Reef. We’re putting a lot of focus into the younger generation of surfers and are excited for our guys to bring new energy to the brand by promoting the Reef lifestyle and enhancing the story of the “Modern Gypsy” along the way.” This “Modern Gypsy” theme stems from the success of 2010’s “Cancer to Capricorn” film, which depicted the life of traveling surfers, jet setting around the globe, lusting for the perfect wave and experiencing all the various cultures along the way.
Walker continues, “These young entrepreneurs of the sport bring so much energy and creativity to the Reef team. Conner and Parker are already so driven and it excites me to think of where they will be in two years. Sterling brings the humor and personality, along with being a very talented young surfer. Ford has a bright future under the guidance of his legendary father Matt Archbold. Luke Davis is a hot young talent from San Clemente with the WCT in his sights. Brian Toth compliments the Reef brand as one of the best athletes hailing from Puerto Rico. Lastly, Peter Devries speaks directly to the Modern Gypsy story as he treks trough treacherous weather, freezing water and bear infested terrain searching for perfect waves in Canada.”
These new brand ambassadors, along with the greats of Mick, Rob and the rest of the team, will be showcasing their talents throughout Reef’s 2011 advertising campaign as well as in the “Modern Gypsy” webisodes on www.surfline.com. Reef plans to begin filming the follow up to “Cancer to Capricorn- Path of the Modern Gypsy,” titled “Modern Gypsy” in the summer of 2011 for a Spring 2012 release.
To learn more about Conner, Parker, Luke, Ford, Sterling, Brian and Peter, head to www.reef.com.
Reef is the exotic beach brand with its roots in an authentic surf heritage and a mysterious sensual spirit.