industry news

Quiksilver and Roxy Go Virtual with Xbox Live

| posted on August 11, 2009

Huntington Beach, Calif. — (August 11, 2009) Quiksilver and Roxy are proud to announce what is sure to become a major movement in the fashion world as one of the first brands to go virtual with Microsoft’s Xbox LIVE on Xbox 360. Beginning today with the launch of the revolutionary Xbox LIVE Avatar Marketplace, Xbox LIVE members will be able to purchase Quiksilver and Roxy product for their personal Avatars.

Avatars on Xbox 360 allow you to create your virtual you, and express who you are in the world of Xbox LIVE. On Xbox LIVE, share all experiences with friends right from the comfort of your couch, from watching movies and TV shows, to playing games. Avatar Marketplace ensures you are dressed for the virtual party, giving you a ground-breaking shopping experience of premium stores featuring top fashion, lifestyle and gaming brands.

Quiksilver and Roxy will each have ten items available every season featuring a mix of sportswear, accessories and footwear from the brands’ current lines. The Quiksilver and Roxy design teams selected styles from “mild to wild” to offer Avatar shoppers outfits for every personality and mood and to showcase the brands’ most popular pieces as well as some of the more forward-looking trend drivers. All product sold in the Avatar Marketplace epitomizes real-life Quiksilver and Roxy product sold in retail stores and online through the brands’ e-commerce sites.

“Xbox is an amazing entertainment platform that is constantly innovating, from the way we watch TV to how we connect with friends. Quiksilver is excited to extend our brand experience in this arena and offer our fans and new audiences alike clothing items that are true to who they are and the lifestyle they want to live,” said Senior Vice President of Quiksilver Marketing, Greg Perlot.

“It’s the rise of a new social community and we’re catering to the needs of our consumers in this virtual world by offering their extended personalities the style that they express and crave in real life,” adds Randy Hild, Executive Vice President of Global Marketing, Roxy.

“There are 20 million people interacting and enjoying social entertainment on Xbox LIVE,” said Craig Davison, Senior Director of Xbox LIVE Marketing. “Personalizing the Xbox LIVE experience and keeping it current and authentic is important to us, so when we had the opportunity to work with two progressive, stylish and popular brands like Quiksilver and Roxy, we knew they’d be welcome additions to Avatar Marketplace,”

Quiksilver and Roxy product will be available for purchase using Microsoft Points beginning today, August 11th

About Quiksilver:
Quiksilver, Inc. (NYSE:ZQK) is the world’s leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, footwear, accessories and related products. The Company’s apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage.

The reputation of Quiksilver’s brands is based on different outdoor sports. The Company’s Quiksilver, Roxy, DC and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding, and its beach and water oriented swimwear brands include Raisins, Radio Fiji and Leilani.

The Company’s products are sold in over 90 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders Club shops and other company-owned retail stores, other specialty stores and select department stores. Quiksilver’s corporate and Americas’ headquarters are in Huntington Beach, California, while its European headquarters are in St. Jean de Luz, France, and its Asia/Pacific headquarters are in Torquay, Australia.