industry news

Protect Your Phone, Heal the Bay

Artist Erik Abel releases a line of eco-friendly iPhone cases with Trü Protection to benefit Heal the Bay

| posted on November 08, 2012

Photo: Trü Protection

VENTURA, Calif. – November 8, 2012- Artist Erik Abel, known for his ocean and surf inspired art and fundraising initiatives, has released a line of three iPhone cases with Trü Protection. As a member of Trü Protection’s “Artist Series,” fifteen percent of sales from the cases will be donated to Heal the Bay, the Santa Monica based nonprofit that has been working to protect the coastal waters and watersheds of Southern California since 1985.

“As a California native and surfer, keeping our ocean and beaches clean is very important to me. The ocean is my sanctuary and I want to do my part to help it stay clean and healthy,” states Abel. “Heal the Bay is a great organization that makes a difference. I’m stoked to work with them and contribute to their cause, especially with Trü Protection. Their cases are all sustainably made here in California. They have a great mission and are supporting dozens of nonprofits with their products. I like working with companies who find value in helping protect the environment.”

The Trü Protection cases are produced locally in California from 100% post-consumer recycled plastic. Abel’s new cases, which retail for $39.95, will be available today for iPhone 4 and 4S along with the case he designed to benefit SurfAid International on both the Trü Protection website and in his online store at www.abelarts.com. Trü Protection will release cases for the iPhone 5 in the same designs before the end of the year.

About Erik Abel
Erik Abel is an artist working and living in Ventura, California. Recognized for his geometric patterns, organic textures, bold colors, and distinct waves, Abel has a distinguished and unique style. His original pieces have been featured in galleries across the country and his licensing and design clients include Billabong, Reef, Oxbow, and Surfing Magazine. His focus on giving back to the ocean and surf communities has brought partnerships with nonprofits including Surfrider, SurfAid, Save the Waves, and Heal the Bay. Original paintings, illustrations, and commercial design work can be viewed at www.abelarts.com.

About Trü Protection
Trü Protection, Inc. was created in 2009 to fulfill the demand for high quality accessories for mobile and handheld electronics. With the highest expectations for quality, Trü Protection, Inc. aims to raise the standards of functionality, affordability, and customer satisfaction with its line of accessories. Drawing inspiration from both technology and fashion trends worldwide, Trü Protection has a network of innovative minds all aiming to provide their customers with the products that are necessities for protection. Trü Protection also places heavy emphasis on protecting the environment wherever possible. The products Trü Protection produces have passed all environmental standards, are made with the lowest VOC requirements and use no PVC. The cases are made in the USA at Chatsworth, Calif., from 100% post consumer recycled plastic and printed in-house at Trü Protection’s Glendale warehouse. In addition, all packaging is recyclable.

View the “About Tru Protection” video here: http://www.youtube.com/watch?v=AZ7BIMC27sk

Sample case collections: http://www.truprotection.com/cases.html

###

For more images, more information regarding this topic, or to schedule an interview with Erik Abel, please contact Nellie Stadtherr at 541-292-1541 or nellie@abelarts.com