industry news

"Paddle with Purpose" Fundraiser Gives Away Surf Lesson with Jodie Nelson

| posted on March 19, 2010

SAN DIEGO, CA – Emergen-C Pink is encouraging health conscious people everywhere to get behind professional surfer Jodie Nelson’s Paddle With Purpose, a 39.8 mile solo paddle from Catalina to Dana Point, to bring attention and raise funds for breast cancer research and awareness. By donating as little as ten dollars, you can win a year’s supply of Emergen-C Pink and a Stand Up Paddle lesson with Jodie. All donations will benefit The Keep A Breast Foundation and Boarding For Breast Cancer’s prevention and education outreach programs.

Visit firstgiving.com/paddlewithpurpose from until March 28, 2010 and make a donation to enter the Contest. A minimum $10 donation is required for each entry. Each $10 increment qualifies as one automatic entry. Unlimited entries permitted. Grand Prize winner receives a year’s supply of Emergen-C Pink (12 boxes) and one stand up paddle boot camp session with SUPspot owner and professional surfer Jody Nelson. SUPspot boot camp includes learning the proper paddle technique, turning techniques, correct stance and form, the proper use and care of the equipment. The lesson includes board, paddle and qualified instruction.

The partnership between Paddle with Purpose and Emergen-C Pink came easy with Pink’s commitment to making a difference. “Pink is about power, strength, and energy in so many ways and Jodie Nelson’s journey embodies healthy choices for today and hope for tomorrow,” says Emergen-C Brand Manager, Meghann Seidner. “Since the inception of Emergen-C Pink, a portion of all sales is donated to fund breast cancer awareness, research and prevention efforts with over $200,000 so far donated to The Keep A Breast Foundation.

Nelson completed the Catalina Challenge race in 2009 as a relay with another woman. “Last year’s race was the most physically and mentally grueling thing I have ever done in my life,” says Nelson. “This year I have been training using Emergen-C Pink which offers an electrolyte boost, which is the perfect companion for an endurance mission like this.”

She continues: “I’m setting out to do something that is, for me, super intimidating, unknown, and something that I have a good chance of failing at. But that doesn’t mean that I shouldn’t do it! This isn’t about me. People battling cancer go through similar feelings that are magnified to a much grander scale. They are battling a life threatening disease that is intimidating and unknown to them.”
About Jodie Nelson
Jodie Nelson gracefully walks the line between accomplished competitor and soul surfer. Her natural charisma, athleticism and commitment to surfing have made her one of the sport’s best and most highly respected ambassadors. She has received praise for her on-camera hosting at the X Games, Fuel TV, and numerous webcasts, and has appeared on the pages of such magazines as Elle, Lucky, CosmoGIRL!, Seventeen and Jane. Jodie and a business partner recently started a company called The SUP Spot, which focuses on all things Stand Up Paddling. In addition to her surfing, Jodie is an accomplished photographer, an avid traveler and loves playing guitar and songwriting. She currently resides in San Clemente, California.

About The Keep A Breast Foundation (KAB)
The Keep A Breast FoundationTM is a 501 (c) (3) non-profit organization based in Carlsbad, CA. Our mission is to help eradicate breast cancer by exposing young people to methods of prevention, early detection and support. Through art events, educational programs and fundraising efforts, we seek to increase breast cancer awareness among young people so they are better equipped to make choices and develop habits that will benefit their long-term health and well-being. keep-a-breast.org

About Boarding For Breast Cancer (B4BC)
Boarding For Breast Cancer is a non-profit, youth-focused education, awareness, and fundraising foundation based in Los Angeles, CA. Our mission is to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle. b4bc.org

About Alacer Corp, makers of Emergen-C®
For more than 35 years, Alacer Corp., based in Foothill Ranch, California, has been an industry leader and innovator in developing, manufacturing and marketing dietary supplements and nutritionally-enhanced products that support an energetic, healthy lifestyle. It produces over 400 million packets annually of Emergen-C, which is sold in health food stores, supermarkets, drug stores, mass merchandisers and club stores nationwide. emergenc.com