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PACIFICO BEER LAUNCHES EPIC ADVENTURE PHOTO CONTEST

| posted on July 02, 2009

Contest Seeks Photos of Most Epic Adventures for Chance to Win
Ultimate Surf Trip with Pro Surfer Joel Tudor –

CHICAGO – July 2009 – Pacifico beer is asking fans of the authentic pilsner to upload photos of their adventures for the chance to live the Pacifico lifestyle and win an “Epic Adventure” of their own. The contest, which launches July 8, 2009 on www.MexicoViaPacifico.com, enables consumers to submit photos for the opportunity to win a surf trip for four with professional surfer Joel Tudor, along with other great prizes.

Pacifico has always been a beer for the adventurous, fond of off-the-beaten-path destinations, especially given that the beer was originally discovered by west coast surfers on trips to Baja California, Mexico.

Prizes for the Pacifico Epic Adventure Contest include:

• One grand prize winner will win a trip for four to the Moana Resort on Waikiki Beach in Oahu for five days and four nights and surf lessons from professional surfer Joel Tudor, considered one of the best longboard surfers in the world
• Five first prize winners will receive their choice of a shortboard, longboard or stand-up paddle board from Surftech
• 50 second prize winners will receive a one-year subscription to Surfer Magazine

To enter, consumers can submit up to three photos of their own epic adventure on www.MexicoViaPacifico.com from July 8 to September 15, 2009. Upon completion of the submission period, the photos will be judged by a panel of experts including a Pacifico representative, professional surfer Joel Tudor and Grant Ellis, photo editor of Surfer Magazine. Photos will be judged on aesthetics as well as the degree of epic-ness of adventure, but Pacifico is leaving it up to consumers to decide what they consider an epic adventure.

“Pacifico drinkers tend to live life to the fullest and find adventure wherever they are,” said John Swiatowiec, director of off-premise national accounts retail marketing for Crown Imports, the U.S. importer of Pacifico. “Whether it’s a photo of someone scaling a mountain top or celebrating a big night on the town, we’re interested in seeing adventures from all fans of Pacifico.”

Consumers must be over the age of 21 to enter the contest. Due to legal restrictions, residents of California and Utah are not eligible to participate.

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Crown Imports LLC is a joint venture that imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire U.S. The Modelo portfolio includes Corona Extra, the #1 imported beer in the U.S. and #6 beer overall, Corona Light, Modelo Especial, Negra Modelo and Pacifico beer brands. Crown also imports the St. Pauli Girl and Tsingtao beer brands in the U.S. For more information, visit www.crownimportsllc.com
Crown Imports is a 50-50 joint venture between Grupo Modelo, S.A. de C.V. (MX: GMODELOC), Mexico’s leading company in the brewing, distribution and sale of beer, and Constellation Brands, Inc. (NYSE: STZ, ASX: CBR), a leading international beverage alcohol producer, importer and marketer.