industry news

OTIS Eyewear Surfaces in the USA

Australian Surfer Mitch Crews Signed and a New Sales Force

| posted on January 07, 2014

Oceanside, CA (January 6, 2014) – OTIS Eyewear, an Australian-based, premium 100% mineral glass lens eyewear brand is set to launch into the US-market this coming February 2014, with a first-look at the debut collection during the Agenda Show in Long Beach, CA on Jan 7-8th, 2014 and Surf Expo in Orlando, FL on Jan 9-11th.

With an established thirteen-year history in the Australian market as one of the leading lifestyle eyewear brands, OTIS is no stranger to the sunglass category. In 2000, OTIS founder John Malloy saw a market saturated with CR39 and polycarbonate lenses. He immediately identified an opportunity to produce a premium 100% mineral glass lens product delivering on quality and value unmatched by the standard plastic lens. Much the same can be seen in the US industry today, and with a slowly improving US-economy and a higher demand for quality, premium goods, this is the perfect time to launch the most scratch-resistant, optically-correct, distortion-free, mineral glass lens eyewear.

Why does OTIS use mineral glass lenses and why is it worth a starting price of $170 USD retail? Precision optics, such as microscope, camera lenses, and touchscreens on mobile phones are all made of glass. Mineral glass is created from natural elements like sand and soda ash, making it optically correct, endlessly recyclable and the most scratch resistant lens material in the world. With this in mind, OTIS is set to create a category of its own in an industry that is saturated with low-quality, fast fashion, yet lusts for a desirable value proposition.

This upcoming spring, OTIS will launch the collection with 11 styles, offering a selection of men’s, women’s and unisex frames composed of Mazzucchelli acetate, Swiss grilamid or wire metal. To review the styles set to debut in the US market, have a preview of the lookbook here.

Australian Surfer Mitch Crews Joins Otis Eyewear as International Brand Ambassador

Complementing the launch in the US, OTIS is pleased to announce the signing of 23-year-old Australian Surfer Mitch Crews as an international brand ambassador.

In recent 2013, Mitch achieved his dream of qualifying for the elite ASP World Tour and will kick off his debut campaign in 2014 at Snapper Rocks on the Gold Coast this March, whilst competing in the Quiksilver Pro against the world’s best. ‘Crewsy’, as he is known, has emerged as the newest Gold Coast standout to join the elite ranks for 2014. Crews’ rampage on the 2013 ASP Qualifying Series began with a victory at the 4-Star Quiksilver Open Japan and was followed with a run of incredible consistency in major QS events spanning the globe.

“I’m really excited for this. I want to build my profile in all the key magazines and mold my image the way I want to be portrayed for the next few years on tour. This is an epic opportunity for me to do this with Otis. I’m psyched on the plans they have for the future and getting involved with the USA launch”, says Crews.

“Working with Mitch is going to be really fun. He has such a vibrant persona, is a super talented surfer and is driven to succeed in his chosen craft. He will add plenty of good vibes to assist in the creation of future eyewear collections. No shortage of style in and out of the water,” says Shaun Wright, the OTIS Global Brand and Marketing Manager.

Mitch Crews joins Asher Pacey, Adam Bennetts and Dino Adrian on the international brand ambassador program.

OTIS Announces New USA Sales Force

OTIS is currently securing its distribution channels across surf retail, lifestyle boutiques and specialty eyewear doors. Sales efforts will be supported by the newly appointed US Sales Force.

OTIS USA Sales

San Diego – Aaron Griffith – (760) 521 5101 – awgriffey@gmail.com
Orange County – Mikey Galvan – (714) 727-6908 – mgalvansales@gmail.com
Los Angeles – Jex McCartney – (310) 567-3942 – jexmccartney@gmail.com
Nor. Cal – Jesse Colombo – (831) 227-4445 – jesse.colombo@quiksilver.com
South Florida – Sean Ferreira – (561) 723-5040 – seanferreira@me.com
North Florida – Frankie Senese – (386) 453-7999 – frankie.senese@gmail.com
Mid-Atlantic – Brian Harrison – (757) 285-7873 – chickenpeck@cox.net
North-East – Brett Schillaci – (732) 644-7732 – brettsc@verizon.net

About OTIS Eyewear

We only make premium eyewear with high quality, optically-correct, mineral glass lenses. That’s it. Otis was established to provide a unique point of difference within the eyewear market: a premium product that transcends the boundaries between fashion and technical excellence. This includes the use of the world’s best lens material – mineral glass – in every model we make. Otis has its roots in surf culture, design, art, music, fashion and all that encompasses this lifestyle. We combine this heritage with our overriding philosophy of providing a product of unequalled quality. For more information on OTIS Eyewear visit www.otiseyewear.com

To request samples or organize brand representative interviews, please contact Justina Rapala (justina@agencyglow.com) or Kristi McDonough (Kristi@agencyglow.com) GLOW Agency +1.310.452.1832