industry news

Olukai Gives Back to Hurricane Sandy Relief

Olukai Partners with Project Save Our Surf, Delivering $100,000 In Supplies to People Affected-Drive Across Country Begins Today

| posted on November 26, 2012

FOR IMMEDIATE RELEASE

(NOVEMBER 19, 2012 – ORANGE COUNTY, Calif.) — With a long-standing commitment to giving back, OluKai has announced a partnership with Project Save Our Surf to provide relief to people who have been affected by Hurricane Sandy in New York City. OluKai has donated about 700 pairs of closed toed shoes (valued at over $85,000) as well as financial support to stores and retail shops to which OluKai is connected that have suffered structural damage (minimum of $15,000) from the storm. Ambassadors from Project Save Our Surf will begin driving across the United Stated today, from Santa Monica to New York, where they will work with the New York Surfrider Foundation to set up several relief outposts for people to come to and receive the supplies they need (such as clothing, shoes, baby items, water, non-perishable foods, school supplies, toiletries, pillows, blankets, towels, batteries, pet food, cleaning supplies, shovels and generators). The drive will be completed in three days.

“Everyone at OluKai has been deeply moved by the aftermath of Sandy,” said Cara Hockersmith, OluKai Project Lead for Sandy Relief Efforts. “We are grateful to be able to take local action with our partners Project Save Our Surf and New York Surfrider.”

OluKai’s giveback philosophy is a deep part of the brand’s DNA and marked by a continual commitment to partnering with organizations actively pursuing Mauka- and Makai-initiatives (protecting the land and ocean). Additionally, OluKai has built a legacy of support with meaningful events such as their annual Giveback Day, during which the company closes its doors and joins a local cause – such as Project Save Our Surf and Inside The Outdoors for wetlands and ocean conservation and StandUp for Kids to raise awareness and supplies for homeless and street kids in Orange County, CA.

MEDIA CONTACT:
Alexis Cohen
Morning Sky Public Relations
415-717-4516
alexis@morningskypr.com

About Project Save Our Surf
Project Save our Surf is dedicated to the conservation of support with meaningful events such as their annual Giveback Day, during which the company closes its doors and joins a local cause – such as Project Save Our Surf and Inside The Outdoors for wetlands and ocean conservation and StandUp for Kids to raise awareness and supplies for homeless and street kids in Orange County, CA.

About Project Save Our Surf
Project Save our Surf is dedicated to the conservation of our oceans and freshwater alike. With surfers, celebrities, friends, families and businesses in unison they educate the public to reverse the trend of environmental pollution and create a plastic-free world. http://projectsaveoursurf.org/index.php. Project Save our Surf has four beneficiaries, one of them being Inside the Outdoors.

About OluKai
OluKai is a true premium ocean lifestyle brand with a distinctively different point of view and deep values. We are committed to building a unique and better class of products that blend ocean heritage with modern performance while leaving the smallest footprint possible on the planet.

Through our Fit by Nature, Crafted by HandTM design principle, we build every pair of footwear with signature anatomically contoured footbeds to deliver the perfect balance of instant comfort and lasting support. Each pair features beautiful, quality materials and handcrafted details inspired by island culture.

In every facet of our business, we’re committed to respecting the people and the environments we touch. Inspired by the strong tradition of giving an offering or tribute in Polynesian culture, we established the ‘Ohana Giveback Program to support the efforts of those who continue to give back to preserve local cultures and traditions.

We are committed to be an environmentally responsible company as well as pledging to actively support and work for a clean environment and a better quality of life. Visit us at http://www.olukai.com.

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