industry news

Oakley to Kick Off 2010 Coca-Cola Indonesian Surfing Championship Tour in April

| posted on March 23, 2010

As an industry leader in the core sports market, Oakley is pleased to announce the dates and the venue for its annual 6-star Coca-Cola Indonesian Surfing Championship event; the Oakley Pro 2010 from April 1-10 at Canggu Beach, Bali, Indonesia

As one of the highest performance waves in Bali, Canggu was the obvious choice for the event location last year, and as Oakley continues their push to raise the bar of performance through quality venues, it was an easy decision to return again this year to host the first event of this year’s Coca-Cola Indonesian Surfing Championships series.

“Last year Oakley scored with amazing conditions through the entire event, leading to some of the best surfing of the year,” noted 2009 Coca-Cola ISC Champion and Oakley athlete Lee Wilson, “and with what appears to be an early onset of dry season conditions and offshore trade winds combined with a great tide window, the surfers are really looking forward to going big again at this year’s event.”

A Mecca for the international surfing community, Canggu is one of the most photographed waves in the region. With the perfect waves breaking in close proximity to the beach and great facilities available in the rapidly developing area, Canggu is just as user-friendly for the spectators as for the surfers.

Acknowledging the fact that many fans won’t have the chance to make it to the beach, Oakley will be working hard this year to bring the waves to cities across Indonesia. “The growing popularity and interest in surfing in Indonesia and beyond the traditional boundaries of Bali has not been lost on Oakley,” states Gino Andrias, Oakley Sports and Alternate Marketing Manager. “We will be looking to take advantage of the amazing venue we have for this year’s event to provide photos, video and updates to our 160,000+ Facebook fans and will be launching an integrated event minisite this week to maximize our reach beyond the beach throughout the competition window”.

The Oakley Pro 2010 is a 6-Star Indonesian Surfing Championship event that will be held at Canggu Beach starting on the 1st of April with a 10-day waiting period, allowing the surfers to compete in only the best waves. A total prize purse of nearly Rp 50 million ($5,000 USD) with Rp 10 million ($1,000 USD) going to the winner of the Open Division; along with valuable championship points, will ensure the level of competition as well as the excitement factor will be going off the scale.

This is the sixth year that Oakley has been supporting the ISC and the growth of surfing in Indonesia. Oakley has hosted five ISC-sanctioned competitions in Bali since 2005, two at Bingin and two at Kuta Beach. Last year saw a move to the wave rich playground of Canggu, the site of this year’s competition.