industry news

News from Sand Snow and Street

| posted on March 17, 2010

Hermosa Beach, California. March 17, 2010 — Sand Snow and Street, a new business headquartered in Hermosa Beach, California, delivers cutting edge programs to action sports athletes on all levels, utilizing the latest developments in strength and conditioning, exercise physiology, biomechanics and sports psychology. In partnership with Level 10 Fitness, Sand Snow and Street will continue research in the application of corrective movement patterns and sports specific training in the development of action sports athletes on a global level.

This March, Sand, Snow and Street founder Chad Skrederstu will embark on Project 3SG (Sand Snow and Street Global), where he will implement strength and conditioning programs among action sports athletes worldwide. In addition to working with up and coming action sports athletes, Sand Snow and Street is dedicated in the effort of reaching out to underprivileged children around the world. In partnership with Excellence through Exercise, the Sand Snow and Street team will be committed to increasing opportunities of underprivileged children. Efforts will be implemented on a local, national and global level, by utilizing the environment that the children are surrounded by to increase physical activity.

“I am surrounding myself with the best people I know in my efforts to execute this project” says Skrederstu. “Growing up in Southern California, action sports was a passion of mine, whether I was snowboarding at Mountain High, skateboarding downtown LA, or surfing El Porto. As I grew older, and getting injured meant more than just my friends signing my cast and a few days out of school, I began to see more value in training and conditioning for injury prevention. This led me to training movement patterns, as opposed to training muscle parts. I feel confident that this team has what it takes to make Sand Snow and Street the most recognized and respected organization in action sports conditioning.”

To obtain more information on Sand Snow and Street, Project 3SG, Level 10 Fitness, or Excellence through exercise, please visit www.sandsnowandstreet.com, or send email correspondence to anna@sandsnowandstreet.com.

About Level 10 Fitness: www.level10la.com Located in Manhattan Beach, California, Level 10 Fitness is a unique gym that offers the highest quality of health and fitness services available in the greater Los Angeles area. Within walking distance of famous Manhattan Beach, Level 10′s clientele consists of professional sports athletes, high school athletes, up and coming professionals, and your typical average joe looking to get in shape! Level 10 strives to create a fun, challenging workout that transforms the lives of clients.

About Excellence through Exercise: www.excellencethroughexercise.orgThe primary mission of the foundation Excellence Through Exercise is to improve the physical education programs at local elementary schools. Excellence Through Exercise works to accomplish these goals by implementing programs such as Operation Fit and Healthy Kids, and by providing knowledge and practical skills of exercise to the teachers.

About Sand Snow and Street: www.sandsnowandstreet.com delivers cutting edge programs to action sports athletes on all levels utilizing the latest developments in strength and conditioning, exercise physiology, biomechanics and sports psychology. In addition to working with up and coming action sports athletes, Sand Snow and Street is dedicated in the effort of reaching out to underprivileged children around the world.

Contact Sand Snow and Street at www.sandsnowandstreet.com.

BUSINESS OPPORTUNITIES: Chad Skrederstu, Founder & President
by phone: 818.203.4243 via email: chad@sandsnowandstreet.com

MEDIA OPPORTUNITIES: Annamarie Piccioni, CMO
by phone: 310.406.6591 via email: anna@sandsnowandstreet.com