industry news

Neff Vision Named Official Eyewear Sponsor of 2012 Nike US Open of Surf

| posted on July 24, 2012






Camarillo, CA (July 23, 2012) — Neff, a leading active lifestyle brand, announced today that its new eyewear category Neff Vision will be the Official Sponsor of the upcoming Nike US Open of Surfing® in Huntington Beach taking place July 28th through Aug 5th.

Throughout the weeklong event, Neff will be offering the complete brand experience to over 750,000 action sports fans that attend with a focus on their new highly anticipated eyewear line. In addition to debuting the Vision collection at the event, Neff will also be hooking up the masses with free gear at their on- site booth at the US Open and from their kiosk in front of the legendary Jack’s Surfboards on Main St. Fans can also count on appearances from Neff’s Pro Surf Team who will be out in full force at the contest.

“We’re proud to be the official eyewear sponsor of an iconic action sports event such as the US Open of Surfing,” said Shaun Neff, founder of Neff Headwear. “ This really shows our commitment to Neff Vision and the opportunity for our brand in this category”.

The Vision collection is the latest addition to Neff’s always-expanding product line of innovative and unique styles. With four bold designs under $60, some of which feature polarized lenses and acetate frames, Neff Vision offers consumers an opportunity to stand out in the crowd without breaking the bank.

For additional information please visit www.neffheadwear.com

###

About Neff: Launched in 2002 by Shaun Neff in Southern California, NEFF HEADWEAR was the first authentic core snow and skate headwear company in the world. Today, Neff is supported by some of the biggest active sports athletes in the world as well as key personalities across the globe. Neff is currently located in Ventura, California and is internationally sold in major action sports retail stores. Neff is all about having fun and bringing new vibes to the world. “We are like a gumball machine; spitting out endless flavors for the world to consume,” stated Shaun Neff when asked to describe Neff Headwear. Neff has huge plans for the future and will continue to focus on the core roots of the brand meaning, HEADWEAR, which has always been and will continue to be the focus in spreading the Neff love.

About Nike US Open of Surfing: Staged at the famed Huntington Beach Pier, the 2012 Nike U.S. Open of Surfing is the largest professional surfing competition and action sports festival in the world. Produced by IMG Action Sports, the global leader in sports and entertainment, the massive event hosts 300 world-class athletes in surf and skate and draws more than 750,000 spectators over nine days — July 28 to August 5. Anchored by the world’s largest professional surfing competition, the U.S. Open is sanctioned by the ASP and features a Men’s Prime, men’s and women’s 4-Star Pro Junior and the final stop on the ASP Women’s World Tour. Combined with the Converse Coastal Carnage (a pro/am skateboarding competition), inaugural Damn Am HB presented by Nike Skateboarding, live concerts on the US Open Music Stage, and art – it will be a summer to remember. The event is free to the public and will air on NBC Saturday, September 15, 2012 at 1:30 pm EST as part of the “Red Bull Signature Series.” For more information and to view the live webcast, visit www.usopenofsurfing.com.